 |
‘May You Live In Interesting Times..' Chinese Curse
And indeed we are doing just that. In the throes of global recession
all business is suffering, not least the music business.
But this is not due entirely to those nifty buzz phrases ‘economic
downturn’ and ‘recession’. As someone who has made a life choice to
write and sing songs, I'm living in a time which has changed
immeasurably for people who pursue that choice.
Those of you who have followed my career to any extent will know of my
wariness of the corporate wheels that drive the music industry and the
labels who allegedly ‘invest’ in artists - but also frequently draw
them in, chew them around a little and spit them out leaving them owing
money and, to all intents and purposes, on the scrapheap.
We live in the age of dumbing down. It may be possible as a musician to
have a successful relationship with a big label if you make nice music,
look nice, say nice things - in other words tick the right boxes. But
if you’ll pardon the pun, the label artist relationship in the present
climate has become a case of the bland leading the bland.
Musicians like me who seek to retain some semblance of artistic control
over their output and the way its promoted, are bad news for big
labels. I wont
throw shapes for tabloids and glossies.. hence my ‘marketability’ is,
in some people's eyes, limited.
But worryingly, musicians who don’t conform in these ways are beginning
to disappear. Not only does this deprive us of the talent of such
musicians, it means that we are accepting popular music that is so
beige that true creativity and individuality has been quashed.
More than ever, I don’t see how it is possible to maintain integrity
whilst attempting to conform to all these industry templates.
I am incredibly fortunate - the label I'm with, Fullfill, is peopled
with genuine souls who are in the business for all the right reasons -
they love music - and they believe in me and work with me to sustain my
career.
And furthermore, I have an incredible and genuine body of people who
support the music I make. People who understand the value of, not only
music in general, but the need for diversity and grass roots
sustainability.
But the times they are indeed a-changing - and everyone in every
business is having to think further outside the box than ever. I am no
exception.
So.. down to the bald facts
I make music
I intend to continue doing so ad infinitum, whether the times are prosperous or otherwise.
I intend to keep the same ideals and values which fueled my work in
the first place, and which have driven the work of most of the
musicians I admire. Honesty and principles over marketing hype.
The music I love - and always aspire to make - is not a next-room
soundtrack, it's raw, unpredictable and honest. And at the
same time I am unsashamedly proud of the work I do and I want people -
particularly you - to keep hearing it.
So if an independent gal may lapse into a little corporate speak, for a
second, what I think I need is a new business model. This is not about sympathy but maybe a partnership.
I am starting a new subscription service called ‘Angels In The Abattoir'
The partnership I'm thinking of asks you for the following -
£52 GBP a year
And here's what you'll get for that:
A new, original and unreleased track download delivered to your inbox every month
this will amount to a full, exclusive album every 12 months which will not be available anywhere else.
A lyric sheet, handwritten and signed by me to a song of your choice.
An entry into a 'Thea Gilmore Song Lottery'
- all members can suggest a song they want to hear me cover and once
during the year I'll pull one out of the hat and record it!
A namecheck on my albums. For the duration of your membership you will recieve a special thankyou on my albums
Opportunities for exclusive live shows and backstage passes to gigs.
A set of 4 exclusive badges, unavailable elsewhere
Access to a members only website. Designed and run by me, featuring:
Video diaries
An ‘ask Thea’ forum
Previews of new releases, merch and generally getting the news before anyone else.
And finally: I'll strive to keep this organic and centred
around you. Kind of a musical veg-box scheme; earthy, real and direct.
There'll be no middle-man and no industry firewall. We’re in it
together.
A listener/musician 'cottage co-operative is an exciting idea. But more than that, It threatens the status quo. And those
of you who know me will know that is one of my favourite pastimes. Can
we do this together?
Will you be an Angel In The Abattoir?
Watch this space
Love and thanks always
Thea
11:25 PM
Powered by  | | English | | Albanian | | Arabic | | Bulgarian | | Catalan | | Chinese | | Croatian | | Czech | | Danish | | Dutch | | Estonian | | Filipino | | Finnish | | French | | Galician | | German | | Greek | | Hebrew | | Hindi | | Hungarian | | Indonesian | | Italian | | Japanese | | Korean | | Latvian | | Lithuanian | | Maltese | | Norwegian | | Polish | | Portuguese | | Romanian | | Russian | | Serbian | | Slovak | | Slovenian | | Spanish | | Swedish | | Thai | | Turkish | | Ukrainian | | Vietnamese |
|