So... who are we? Why are we here? What's our purpose? - and what does RISE stand for?

RISE is an urban/skate fashion label, is based in London, UK, and apart from Ranui and Dee Samuels as the core operatives, we have skateboarders, BMX riders, media creatives and a couple business types to keep the lid on the whole thing screwed down. As a team, we're kind of a kiwi/british hybrid - but we all get along amicably enough.

The core theme of RISE is to create a brand that encompasses the idea of rising up in life to find success and freedom. We exist to encourage, inspire, challenge and lead others into becoming overcomers. Whether thats on the skate park, bike ramps, at work - wherever - RISE is your encouragement to push on, succeed, maintain, destroy, open up, go through, live, breathe, think - and scream in the face of your obstacles to RISE up and overcome. This theme has molded us as individuals, and we want to live out our lives doing the same for others.

As a company, we are committed to premium products, fair prices, and most importantly - guaranteed Ethical manufacturing policies. We are all about looking out for the underdog - and that becomes most apparent when we outsource to production houses overseas. We believe in fair practices right across the board. Effectively - we dont cut corners. This means that what you get - we worked hard for. Lots of our own blood, sweat and tears - not someone elses.

We are fairly eclectic in our design ideas and themes. Basically we are all about freedom. Every design and product we have is a variation of that idea. Currently we have 40+ designs in our catalogue - and we will aim to produce this amount every year.

Whatever you're into, wherever you are - RISE up and overcome.

DEFY. DEFINE. DEFEND. RISE Worldwide.