Subject: ZOIC Celebrates 15 Years; Returns to Outdoor Retailer Summer Market
SAN DIEGO, California (July 30th, 2008) – ZOIC Clothing, the cycling and outdoor clothing manufacturer, announced today it is celebrating its 15th Anniversary by returning to the Outdoor Retailer Summer Market in the New Product Pavilion at the Energy Solutions Arena, booth ESA214. ZOIC will be showing the 15th Anniversary collection of men's and women's mountain bike and cycling apparel, along with its new entry in the outdoor category -- the men's and women's lifestyle focused Streetside collection, as well as the second generation Kidz collection.
Key to the ZOIC collection is the use of innovative and sustainable fabrics which were introduced in the 2008 collection and have expanded for 2009. Bamboo/cotton wovens and bamboo/polyester knits have been instrumental in the emergence of the brand. Design details also include the implementation of built-in IPod controls, MP3 pockets, ZOIC branded zippers, new contrast stitching, highly detailed embroideries, screen prints, raw edges, and the new 'Plaid Collection' which uses unique plaid fabrics to break away from black bottoms plaguing the cycling industry.
"From stylish new designs to the look and feel of innovative fabrics, our goal is to provide consumers with comfortable clothing that can be worn from pedals to pavement," said Eric Swenson, general manager. "We've constructed our clothing with purpose through functional features and fabrications. And through choosing and wearing ZOIC, we hope to inspire consumers to get more out of the environment while taking less from it.
The overwhelmingly positive response to the women's Streetside collection launched in 2008, led to the release of the men's collection this year. The Streetside collection is inspired by active men and women who may use their bike for more than just training rides: to the beach to surf, to yoga, out with their dog, or on a ride for the ever-present smile the bike brings to their face. The product is not about the bike, but about the person on the bike. The multi-functional use collection targets the consumer ZOIC has been striving to serve for years, and finds the right mix of style, color, fabrics, and fun to make it just right.
Also returning for 2009 is the 2nd generation Kidz collection, with boy's and girl's cycling clothing (ages 8-16) that looks exactly like what you want your kids to ride their bikes in. With shorts and knickers with fully removable padded liners, retailing from $40-$48, and bamboo/poly knit tops between $20-$45, ZOIC is inspiring the youth of our nation to look good while riding in adorable floral prints and race themed screen prints to make it all the more fun.
About ZOIC Clothing: Located in San Diego, CA, ZOIC is one of the first cycling clothing companies to create the integrated "baggy" mountain bike short and is a pioneer in the casual and technical elements of performance knit jerseys. ZOIC's core purpose is to continually create outdoor clothing that embodies five key elements: performance, fun, comfort, sustainability, and aesthetics. The company's products are carried by independent bike dealers, national sporting good chains, online retailers, and national outdoor retail chains. For more information about ZOIC, visit www.zoic.com.