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Barry Beatmaster



Last Updated: 11/19/2009

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Status: Single
City: London
Country: UK
Signup Date: 3/7/2006

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Monday, June 04, 2007 

Current mood:  accomplished
Category: Music
In an interview with Guitar magazine in 1999, Def Leppard guitarist Vivian Campbell remarked regarding the use of programmed drums and bass on DL records, "It's sort of like eating sausages, you enjoy them more if you don't see how they're made. The same is true of a Def Leppard record, you enjoy it more if you don't actually have to witness how it's put together".
Def Leppard started using programmed drums on their 1983 Pyromania album (actually before drummer Rick Allen famously lost an arm in a car crash), and programmed bass on Hysteria after that.
I used to wonder how Rick Savage got his bass to sound like a keyboard; well, it pretty much was one. it's a typically 80's production trait - Mutt Lange (who produced several DL albums) and Trevor Horn (Frankie Goes to Hollywood) were very keen on using their Fairlight and Synclavier samplers to program ultra-tight rhythm section parts on their productions. the drums on ZZ Top's Eliminator and Afterburner albums were programmed too.
(more startling is learning that the drums on Blur's albums with Stephen Street were programmed- not even the indie scene was safe)

I feel that the sausage-making analogy also applies to the music industry as a whole too.
the more you learn about it, the less appealing it is.
and in much, much more corrupt ways than vaguely misleading instrumentation used when recording an album.

blissful ignorance of the industry is fine for the music listener who hears the radio dj play a song, or sees a band's promo video on tv, likes it, goes out and buys the single, buys the album, enjoys listening to it, looking at the artwork and reading the liner notes, goes to see the band play live. all's well and good.

however, the industry behind the scenes, that lies between the musicians and the consumer is akin to a golden toilet bowl- golden on the outside, but full of...you get the idea.

too often the people who stand in the way know little or nothing about music, or worst of all are trying to be "rock stars" themselves despite never having musical talent, or the requisite ability to discern music talent in others.
a fair few record label personnel spring to mind. and radio station executives.

add to that music journalists biased in their reviews by who they're mates with- dare I say financial incentives too, the general truism of "it's not what you know- it's WHO you know", bands left out in the cold when the "good guy" in A&R who got them their deal gets fired/leaves the label, and it becomes clear why so often great albums go unpromoted, great songs fail to get airplay, while dross can get played to death on radio, and promotion heaped on acts that don't deserve it.
bands can get signed but forced to change their sound to match some currently unit-shifting act, and then find themselves dropped after one album when the scene's changed.

famed virtuoso rock bassist Billy Sheehan (Dave Lee Roth band, Mr Big) did an interview on a podcast a few months ago and spoke with a fair degree of bitterness about the problems Mr Big had with their record label, Atlantic.
their big hit rock ballad "To be with you" was still getting heavy radio airplay, but Atlantic wanted to release the followup single "promise her the moon" immediately.
because this new single would get no airplay as the radio stations were still playing To be with you and couldn't have 2 current songs by the same artist on the playlist, the band and their management did all they could to delay the release.
but Atlantic went ahead, it got no airplay, and bombed.

now this really is cutting your own throat (never mind musical judgement, it's suicidal in mere business, bean-counting terms), and makes you wonder how people who do things like this can stay in their jobs.
the reason is one big lucky win, one big discovery can make someone's name for life, even if it was pure luck, no skill on their part. that one big win can keep the entire company in profit, soak up all the losses on the mismanagement or underperforming of other artists, and then some.
"the man who discovered band X" is hailed as some supposed visionary, and his word  is gospel. much the same goes for "the man who produced band X's album".
luck of being associated with a successful band can pass for actual skill.
often the Emperor has no clothes, and his tailor has no clothesmaking ability.

Sheehan also mentioned how Atlantic mishandled the band King's X, and finally dropped them on the night they sold out the House of Blues.

Atlantic also screwed over The Cult on their 2001 comeback album, the excellent Beyond good and evil. the band was signed to an Atlantic subsidiary, Lava.
singer Ian Astbury explained on the The Cult's forum;

"The Atlantic demise is simple,greed and confusion.They wanted the NEW Aerosmith (Confusion) .....Greed while BG&E was being released PEOPLE were negotiating their share of the AOL take over of Time Warner.When general staff received this information they realised their days were over hence why work a CULT/LAVA album....We had little or NO tour support virtually NO media support nothing to do with BG&E not being a potential platinum album. I spent 2 weeks discussing an AMAZING video treatment with the director WIZ to be told it was not commercially acceptable to the LAVA video dept we ended up making a terrible video clip forced by time (also by this point I was less than enamored with anyone involved) during the making of BG&E I was asked by A&R reps to change lyrics and Bob Rock was asked to present a CERTAIN production value that would be commercially viable...
Needless to say I did not comply and fought all the way to the Hiatus."

the result- only one track off the album got airplay in the UK- "rise".
the first I knew of the album being out was when I saw it in the racks of a CD shop on Oxford street.


so how does the internet affect all this?
it means musicians can offer their music to the world without a record company, or airplay, but whether they can make any money out of it is a different matter altogether.
heavy promotion is still needed- to push an internet artist above the millions of other artists out there, so PR companies will still have a foothold. unfortunately.
and the money for said promotion has to come from somewhere, record companies' budgets, most likely.

one definite plus is that all those forgotten tracks that died from underpromotion when they were originally released can be given a new lease of life on the internet, and possibly shift some back catalogue units as a result.
eg. I never even knew that a promo video existed for "All roads lead to Rome" by The Stranglers. now thanks to Youtube and a net-savvy fan I know what the "yellow chariots" mentioned in the song were.

Columbia have jumped on the Youtube phenomenon and uploaded over a thousand videos, new and old (also I didn't know the Psychedelic Furs shot videos for the World Outside singles). it doesn't cost them anything and puts all those old tapes in their vaults to good use.
Currently listening:
Sam's Town
By The Killers
Release date: 03 October, 2006
Lá Gitana Eva
Eva Dowd

 
As always an interesting and insightful read ...
 
Posted by Lá Gitana Eva on Tuesday, June 05, 2007 - 3:57 PM
[Reply to this
Wheelz
Wheelz Wheeler

 
Psychedelic Furs shoot for Love My Way was nearly the bands demise..Shoot involved the illusion of Richard walking on water by stepping on Perspex blocks which were just under the surface of the water.Richard at time heavily fuelled on vodka,look at close ups,he is pretty drunk.Missed his mark and fell in tank,to stop himself fallen out of tank ,instinctively reached out and grabbed a light stand which was supporting a high voltage lamp..Band nearly electrocted,saved by a technicians leap and grab of a toppling lamp.

Beautiful Chaos,by Dave Thompson a fine read..Furs story and a bitter affair it was...

Points read,agree.Collage radio Usa your getting played but getting nowhere ,guess same with internet.So much and many formats avalible,but you still gotta get on those majors,and that takes money,good pr and plenty of radio play..

So much out there ..Who's fresh now is gone so quick..walk up time was a good thing.Slow but base building..
 
Posted by Wheelz on Saturday, June 16, 2007 - 1:44 PM
[Reply to this
Barry Beatmaster

 
I've got Beautiful Chaos, need to read it again.

things have changed a lot since the days the Furs got signed-

these days i wonder if they would have bagged a deal-

no such thing as investment and artist development these days- it's hits or get dropped.
 
Posted by Barry Beatmaster on Saturday, June 16, 2007 - 4:16 PM
[Reply to this
Wheelz
Wheelz Wheeler

 
Fine book,seems the struggle and foot work as such just adds content at end result, music development wise,and a bit of living helps.

Englands Dreaming nice piece of work also..

Furs today wise,i dunno.Think your right..Bit rough early days ,but then that was a plus made it interesting ,experimental and time to develop into something more then what it started as..

All gone very boring music growth wise..Loads of more avenues,outlets to get your music heard,yet its all getting so bloody stale...

Maybe im just getting old and grumpy..Still maybe its all been done and the jobs been done on all of us..

Went down to see that Strummer movie last night,had chat with mates outside then went home..Thinking you know even all this bloody Clash revival thing getting boring..Saw the Clash a few times,they were bloody good ,but moved on music wise ..Thats the point..
 
Posted by Wheelz on Saturday, June 16, 2007 - 6:55 PM
[Reply to this
Barry Beatmaster

 
dunno about Strummer- i like the Clash musically, Simonon and Jones seem like down-to-earth guys, but Strummer's political motivation always seemed a bit contrived, deliberate.
and towards the end of his life he came across as an angry old man with nothing really to say-
what was that incident with him attacking a cameraman onstage at a festival all about?
and also I saw a clip of him getting angry with some tv reporter for no reason.
 
Posted by Barry Beatmaster on Saturday, June 16, 2007 - 8:02 PM
[Reply to this
Wheelz
Wheelz Wheeler

 
Think Strummer always angry to some extent ,issues political,humanity wise yet on a personal level had trouble ..Sacking Mick ,Topper a band suicide..Yet in a way was the only way The Clash could go to split..Stick Bernie in the mix ,lot of ego,s going on there..

30 yr rule,Revival thing they say...2037 were be listening to The Klaxons,Kaiser Chiefs all over again..Do you think?

Yep that attacking camera bloke was bizzare,glasto i belive..Clash gigs were always a bit scary also..White riot id go to the bar,bit to hairy,plus you could get served under age..Funny but that was one of the points going..bar wise..

How come there so much footage of this stuff,everyone must have had a camera and sat on it till now..
 
Posted by Wheelz on Saturday, June 16, 2007 - 9:07 PM
[Reply to this
Barry Beatmaster

 
in 2037 maybe the Kaiser Chiefs will be remembered- they've got songs.

as for the Krapsongs, don't think so. they'll go the same way as Menswear did from Britpop.
 
Posted by Barry Beatmaster on Saturday, June 16, 2007 - 9:36 PM
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