Daddy Ad comes from Roots and Reality Sound System and has DJed under various monikers internationally for over 15 years. He has worked with Gregory Isaacs, Dennis Alcapone, Horace Andy, Anthony Gunshot Johnson and Dillinger amongst others. He has a background as a drummer and is also responsible for the sound system's sound effects as well as selecting alongside Earl. Ad is the "mixdown" specialist and a discerning audiophile.

He previously published infamous music and fashion magazines such as Jockey Slut and Sleaze Nation and also worked throughout Europe for the last three years of the life and career of the Godfather of Soul himself, James Brown. He also manages Beardyman, Ashley Beedle, Richard Norris and Cosmo.

Inspirations Bob Marley, Dennis Brown, Joe Gibbs, Bobby Digital, John Holt, Chris Blackwell