Those of us who focus on media and
Internet policy were caught off guard in 2008 when a handful of
presidential candidates started to talk about the media and not just through it.
The problem of the media was mentioned in stump speeches in Silicon
Valley and Palm Beach, Florida, and on whistle stops in between. But
the campaign rhetoric went beyond the standard refrain about media bias
to real discussions about the policy reforms that we need to make
American media, and especially the Internet, much better.
No one was more outspoken on the trail than then-candidate Barack
Obama. Has President Obama lived up to his Internet and media campaign
promises in his first 100 Days in office? Let’s take a look.
Candidate Obama Gets an “A”
As early as fall 2007, Obama made a strong commitment to a free-flowing, accessible and open Internet when he unveiled his new media agenda, “Connecting and Empowering All Americans through Technology and Innovation.”
The Internet Candidate Goes to Washington
Obama’s support for Net Neutrality was on display throughout his campaign. Upon announcing his agenda Obama declared
he would “take a backseat to no one in my commitment to Net Neutrality.
Because once providers start to privilege some applications or Web
sites over others, then the smaller voices get squeezed out, and we all
lose.”
Later, during an appearance on MTV,
he pledged he would appoint only Federal Communications Commission
commissioners who support Net Neutrality — a campaign promise that
President Obama fulfilled in March when he tapped open Internet
supporter Julius Genachowski to be the agency’s new chairman.
Closing the Divide
But a neutral Internet only benefits those who can connect to it.
Despite the wave of online political empowerment — notable in the Obama
campaign’s own success organizing and fundraising via the Internet,
more than 40 percent of the nation remains without a high-speed Internet
connection today. On an international scale, the United States has
slipped to 22nd place in the world in broadband adoption, a profound
embarrassment for the country that invented the Internet.
Candidate Obama pledged to get the country’s Internet back on track.
His agenda stated that as president he would make access to broadband
as common as access to telephone and electricity services , “regardless
of economic status.”
He proposed to get the nation connected through a combination of policy reforms (including a rethink of the “Universal Service Fund“) further opening of the nation’s wireless spectrum (such as “white spaces“) and promoting new innovations in technology.
In a December 2008, President-elect Obama gave the nation a glimpse
at his plan to bring the Internet to everyone. “Here, in the country
that invented the Internet, every child should have the chance to get
online,” he said via a Saturday-morning YouTube address. “Because that’s how we’ll strengthen America’s competitiveness in the world.”
“A” for Intent
Now, 100 days in, the president has cleared a path to a more
democratic, open and accessible media in America. But it’s only a
start.
Within weeks of his inauguration, the president urged Congress to
treat the Internet as essential infrastructure in the 21st century. The
resulting American Recovery and Reinvestment Act set aside $7.2 billion
to do just that. But, according to top technical advisers within
Obama’s administration, the broadband stimulus money was only a piece
of the president’s larger plan to make high-speed Internet access an
opportunity for everyone.
Net Neutrality was written into the DNA
of the broadband stimulus. The plan requires that those who build
Internet networks (using nearly $4.7 billion in specific grants
provided by the bill) adhere to the nondiscrimination and openness
principles at the core of Net Neutrality.
The legislation also directed the FCC to draft a national broadband
plan to determine the “most effective and efficient ways” to deliver
affordable, high-speed Internet services to more communities.” About
developing this plan, acting FCC Chairman Michael Copps (also a Net
Neutrality supporter) said the agency had “never received a more serious charge.”
“If we do our job well, this will be the most formative — indeed
transformative — proceeding ever in the commission’s history,” said
Copps.
“Incomplete” on Implementation
In a letter to activists at SavetheInternet.com about the FCC plan, Sen. John Kerry wrote,
“this means that all of our efforts are starting to pay off.” Kerry,
who is now the chair of the influential Senate Commerce Subcommittee on
Communications and Technology, has made universal access and an open
Internet a priority in his new role.
“The FCC is looking for ideas and goals from just about everyone —
but especially from people like you,” Kerry wrote. “They want to know
what you want from our national broadband and how you think we can get
that. This is a critical point in the long hard slog you’ve been
engaged in.”
With further leadership from the White House, we can create a media
system that’s right for the 21st century — a time when the media is
becoming more decentralized, participatory and people-powered.
The good news is that President Obama gets that better than most
politicians who have come before him. We still have work to do with
this White House to make it happen.
The new administration’s early progress report is very encouraging. But it’s the final grade that matters.