DJ Overule cara da nova campanha publicitaria da ecko.unltd em Portugal.
"A Marc Ecko Enterprises, anunciou o lançamento de uma nova campanha mundial intitulada, "BE UNLIMITED".A campanha está prevista para Junho de 2009 com o seu target direcionado para revistas e magazines de lifestyle, televisão, postos de venda nas lojas Ecko e Ecko retalhistas, bem como uma componente on-line.
A campanha Primavera / Verão'09 será a montra de uma série de talentos, imagens de marca, embaixadores, que destacam o vestuário, calçado e relógios da marca. Tratando-se de artistas locais, internacionais e atletas que melhor representam a filosofia da marca Ecko Unlimited e que têm um impacto sobre a cultura popular dentro da sua região. Tendo isso em conta Dj Overule será a cara que encarnará o espirito desta campanha em Portugal.
"BE UNLIMITED" - todo o conceito desta campanha gira em torno do poder transformador de carácter, individualidade, paixão e luta na superação de adversidades para atingir o sucesso.
+ info e toda a colecção em www.ecko.com."
English:
Marc Ecko Enterprises, the innovative global fashion and lifestyle company best known for its iconic Rhino and the *ecko unltd brand, has announced the launch of a new global ad campaign titled, “Be Unlimited.”
The campaign is scheduled for February in USA and June in Portugal release in targeted lifestyle print outlets, television, point of sale at Ecko stores and select Ecko retailers, as well as an online component.
The Spring/Summer ’09 campaign will showcase an array of talent and brand ambassadors, and highlights the brand’s signature apparel, shoes, and watches.
This ad campaign will underscore the multi-cultural diversity of the Ecko brand, taking artists, and international athletes who best represent the philosophy of the brand Ecko Unlimited and have an impact on popular culture in their region.
Taking this into account Dj Overule is the face who will embody the spirit of this campaign in Portugal.
"BE UNLIMITED" - the whole concept of this campaign revolves around the transforming power of character, individuality, passion and struggle in overcoming adversity to achieve success.
About Marc Ecko Enterprises
The Company was founded in 1993 by Marc Ecko, Seth Gerszberg, and Marci Tapper. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company that reported global retail sales that exceeded 1.5 billion last year. Current Marc Ecko Enterprise brands include: *ecko unltd., Marc Ecko Cut & Sew, eckored, Avirex, GUnit, Zoo York, Complex Magazine, Complex.com Entertainment, a videogame and multimedia division.
Info and the entire collection in www.ecko.com