
False Momentum for sale!
"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." Hunter S. Thompson
I agree that the music business is tough and dirty sometimes and that there is a lot of quality lost in the shuffle. I believe that what makes it into the mainstream is a watered down version of the best music has to offer in most cases.
I believe the future of music depends solely on the artist and his or her ability to brand and release music on their own terms outside of what is loosely described as the "music business".
My independent label, False Momentum, aims to release high quality productions with the help of http://www.absolutemarketing.co.uk This will allow me to control content and deliver the most honest and real music possible. False Momentum reaches mainstream Radio and Press and competes with the largest releases and budgets in the world. 2009's release, Johnny BennettThe Violet Hush, charted in the Top 200 at Triple A Radio here in the US for 12 weeks as well as getting major spins on BBC Radio in the UK. The Violet Hush has been a huge critical success both in the US and UK.
False Momentum will release Johnny Bennett Gone Missing, on March 1st 2010. We have secured distribution in the UK and Ireland for Gone Missing through Universal Music Group via Absolute Marketing. Gone Missing will be produced by Duane Lundy in October 2009 at The Dog House Studio just outside London. With the help of an amazing team which includes The Press House, Fifth Element PR, Exist Management, Jeff Chegwin TV and Radio PR, Jacqui Wright PR and The Harry Farmer Agency, we will release Gone Missing on a major scale with an excellent chance for success.
Our goal is very simple. We are giving 100% of our attention to the quality of our releases and then, with the help of the above mentioned seasoned industry professionals; we will give the music a fighting chance to succeed.
There is a reason why major labels are failing, music magazines are dropping like flies and music listeners are seeking new avenues for finding music. A lot of the blame is placed on the web but I feel it is direct relation to quality of content and the lack of passion that is vital for an artist to translate to the public. Look at Rolling Stone it has turned into a joke that was once a very important publication that lead readers to the new music and culture. It has, like so many others, become a MAXIM type magazine with very little street credit or sense of discovery.
I am asking you, along with a small group of like-minded individuals, to take ownership of False Momentum with me. This, I believe, is a chance to deliver high quality content and make a difference in how the music industry is perceived.
Please contact me at violethush@gmail.com or 615.243.6896 for more information on how you can get involved.
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