Rough seas ahead.
You may have 700 billion reasons to feel your business isn't positioned to advertise, but, I'll give you ONE reason why you should. Growth.
As history points out:
"
During the Great Depression, Post was the leading cereal brand. In fact it was the only cereal brand people would have thought of at the time. But, due to the Depression, money was tight and sales were falling. Post figured they did not need to continue advertising because they "owned" the market (for cereal) and they needed to cut expense. Cereal was considered a luxury anyway. Kellogg's, on the other hand, created a positive ad campaign featuring Tony the Tiger and the very positive and enthusiastic Kellogg's slogan "They're GREAT!" They DOUBLED their ad budget, and bought ad spots in newspapers and radio time across the nation. Kellogg's brand bucked the trend, and grew quickly, in a time when money was tight by keeping their brand top-of-mind."
It takes courage and vision to know that people still need things, things that you may sell...but, if they don't know you sell them, then they won't be coming around to buy them.
Krimson-Noiro Productions understands the challenges these economic times bring, that's why we specialize in creating marketing materials and ad concepts that keep budgets in line, while letting creativity soar!
-RTA