It's such a shame that BBC local radio doen't really support those artists that are gigging around the regions (save in Scotland & Wales..) by playing more of their music on air. Most of the people I meet up with in Festivals, travelling up & down the length and breadth of this country wind up being ignored by media here. Bands like Nine Below Zero, Connie Lush & Blueshouter, Show of Hands and artists like Eddie Martin, Sally Barker, the Two-Timers, Vin Garbutt, etc get very little time on radio, though they've been performing regularly for years. Sure, we have Paul Jones & Mike Harding, but for an hour a week... what generosity! I love Bob Harris' shows, but the scheduling is slated to make us feel like anoraks!
As great as an opportunity as the internet is, it doesn't replace radio as a place where most artists make a break. Each musician in even My Space has become like a grain of sand on a vast beach hoping that someone will recommend enough people to their site to gain interest from the serious deal makers in London or elsewhere. Hey! It's a jungle out there!