By working together with ArtistPR.com
and Jango.com, artists are able to create
and share their very own custom radio stations, allowing them to reach out
directly to potential fans. In addition to building very personal credibility
with their target market, it allows them to get
on with the business of building a serious buzz, starting with
300 free radio spins when they sign up through artistpr.com Their songs will
be intertwined into mixes of comfortable association with more
established artists in a similar genre, drawing
on the success of the genre, as a whole. With thousands
of fans plugging their favorite popular artist into
Jango.com's search engine, they'll
also discover unknown acts of similar style targeted
to their tastes; new music suited to their preferences,
without having to waste time weeding through thousands of
sites to find them.