Have you heard of this new cellular phone service, MetroPCS? Some have, most haven't. It is a new cell phone service that provides unlimited usage for a very small monthly fee: $30. The problem I noticed is that nobody is using it. I wondered if it is a marketing thing, product, strategy or what because at my $50/month plan I am still going over my minutes.

"Have you ever gone over your cell phone minutes?"

I am not a psychic but I will guarantee you have. What is your highest bill? Leave in the comments section your highest one. I think it will be fun. Okay going back to the subject. MetroPCS is the ultimate cell phone carrier:

• no contracts


• one flat-rate


• unlimited usage


• $3 more for unlimited text messages

Come on that sounds like god's gift to cell phone users. So why aren't more people using it? I will answer it with a quote:

"How many times have you made a call from your home-phone that was dropped or was staticky? Never "

1. Reliability, they have a very small coverage base and people just want to make quality phone calls anytime/anywhere which appears to trump how much people will pay for service. ..1 important thing to cell phone users is good reception and connecting on their calls.


2. Awareness, the people in the areas where MetroPCS works may not have heard of the service.

What should they do? My suggestions are:

1- Differentiate, what do you think of when you think of Boost Mobile? You think Urban and hip. What about the word Blackberry? I am guessing corporate and people who need to get lives:) MetroPCS can stand for lowest price but they need to bring up their reputation.

2- Quality, they need to focus more heavily on reception. Luckily, we can take our phone ..s anywhere but they must demonstrate/show that using their service will have good reception.

3- Focus, pick one city and own that city and even better one group in that area. They can't do business and urban is not a good choice. Figure out who the cost conscious customer is and doesn't leave their region often (this matters since it costs extra for long-distance calling). Those kind of people are families, k-12 students & senior citizens.

Am I missing anything else? It will be interesting to see where MetroPCS goes.