Top 10 Music PR Tipshttp://www.gecomcorpinter.com/boomtownmusicdistribution.html
Note that PR is about being smart and creative. It’s about finding a
reason for people to care about you and your music. Sure, great music
and a good look are helpful, but you also need to reach out to the
public and come up with stories. Think outside of the box and you’ll
really benefit from the results in no time. Good luck
1. Make sure you have a press kit that includes a well-written bio, an 8X10 photo, CD and contact info.
2. Go local. Local press is by far the easiest press to get. Let them
know your story and send in a CD. Shoot for the music editor or
columnist and if they don’t have one assigned specifically, contact the
entertainment editor.
3. Social networking sites are all about music these days. For example,
Myspace’s reach is incredible for gaining new fans. Where else can you
find people to listen to your music in the convenience of their own
home? Make sure you are updating your music, adding friends, keeping
them all posted, and updating the tour dates. There are magazines on
Myspace looking for music to feature all the time.
4. Radio is a great way to share your music with the masses. You don’t
have to approach the big ones—you can see success with air play on
smaller stations as well. Send in your CD to local DJs and look up
college radio shows nationally and see if they’ll spin your music.
Online radio is picking up these days too… USA4Real.com is a great
option… it doesn’t cost much and it gets your music heard.
5. Music licensing is a great way to make money and get publicity. Try
contacting some music supervisors on TV shows for a start. Send them an
inquiry with your information and a link to your music. If you get
placed, you can use it for press—and it becomes a story!
6. Music websites and e-zines are always looking for music to review.
Look up their websites and send emails to their editors. Tell them why
you’re a fit for their magazine and ask if you can send in a CD. Again,
try to make contact first… sending in a random package may be useless.
7. Youtube.com and .. are wonderful outlets to share your
music. When done right, you can really start gaining a fan base. Try to
do something charismatic and original. Reaching out to people online
can do wonders. Create a music video, a video blog, sing an acoustic
set, take a stab at some comedy-- anything… Just remember, first
impressions are everything.
8. Be philanthropic. Charity does wonders for publicity outreach. Find
something you believe in and offer to play at their event or donate
proceeds to their cause. Not only does it get you out there and give
you a story angle… but it feels good to help out.
9. Send your CDs to appropriate magazines for your music’s genre. Make
sure you call ahead and find out the right contact, unsolicited
packages get lost in the shuffle. A good rule of thumb is to look up
specific writers you feel would enjoy your music and find out how to
reach them.
10. Try to book shows in different towns, that way you can easily label
the cluster of shows as a tour and contact local newspapers and radio
stations and offer them merch in exchange for promotions/articles.
Note that PR is about being smart and creative. It’s about finding a
reason for people to care about you and your music. Sure, great music
and a good look are helpful, but you also need to reach out to the
public and come up with stories. Think outside of the box and you’ll
really benefit from the results in no time. Good luck
http://www.gecomcorpinter.com/pcnsmastering.html