FOR IMMEDIATE RELEASE                                                         January 30, 2007

CONTACT: Elaine Schock or Meredith Louie
Shock Ink (818) 385-1051

49th ANNUAL GRAMMY® AWARDS GIFT BAGS GO KID-FRIENDLY WITH INCLUSION OF "ROCKABYE BABY! LULLABY RENDITIONS" CDS FROM BABY ROCK RECORDS

(LOS ANGELES) - Every year, GRAMMY® Presenters and Performers receive the famed Gift Bags which hold ultimate products. Previous GRAMMY Gift Bag goodies have included everything from pricey electronics to complimentary Lasik eye surgery. This year, the GRAMMY Bag will take a family-friendly turn with the inclusion of "Rockabye Baby! Lullaby Renditions" CDs from Baby Rock Records. The 49th Annual GRAMMY Awards will be broadcast live on Feb. 11, 2007 on CBS at 8pm ET/PT.

The Rockabye Baby! series - which features 13 titles so far - transforms timeless songs by acclaimed rock, alternative and metal bands into beautiful instrumental lullabies. Included in the GRAMMY Gift Bags are a variety of Rockabye Baby! series CD titles, among them those featuring the music of Pink Floyd, Coldplay, The Beatles, the Ramones, U2, No Doubt and Metallica.

Says Lisa Roth, vice president of CMH Records (parent company of Baby Rock), "I am incredibly excited to share our music -- something we take very seriously -- with the music community. We picked these particular bands because we're fans ourselves, they're influential and we knew it would be wild to transform their music into lullabies."

Distinctive Assets is the L.A.-based company that produces the GRAMMY Bags. When Roth sent CD samples last month to the founder of Distinctive Assets, Lash Fary, the response was overwhelmingly positive. Said Fary, "The moment I heard about the brilliant concept behind the Rockabye Baby! series I knew it simply must be a part of the official GRAMMY Gift Bags that we create.  I am truly excited for the music legends who will be presenting and performing at the GRAMMY Awards this year and to be able to share this fabulous gift with the children in their lives.  There may be more expensive gifts in this year's Gift Bag, but there is no other item that is more perfectly suited for this audience.  In fact, I'm certain that there will be at least one or two famous rockers who receive the Rockabye Baby! series who will exclaim, 'Why didn't I think of this!?!?!?'"

Children's music is the fastest growing segment of the music industry, recently surging 60%, and the Rockabye Baby! series is already making a big impact. Releases for 2007 include the Eagles, Queens of the Stone Age, U2, the Ramones, Nine Inch Nails, Smashing Pumpkins, No Doubt, The Beatles, Bjork, Bob Marley, Green Day and Black Sabbath. These collections join previous lullaby CDs of Metallica, Radiohead, Coldplay, Tool, Pink Floyd, Beach Boys, The Cure, Nirvana and Led Zeppelin.

Roth came up with the idea for the series two years ago. "I had to buy a gift for a baby shower," she recalls, "and was completely underwhelmed by the choices. I wanted to find a music CD with a little irony, a little humor, something with a little edge that would appeal to both the parents and babies." Co-creator and executive producer Valerie Aiello began work on the Rockabye Baby! series in 2006 with music producer Michael Armstrong. The media have taken notice of the Baby Rock phenomenon, with recent features running on ABC World News, in the Los Angeles Times, the New York Times, as well as both In Style and Entertainment Weekly adding the CDs to their 2006 Holiday Gift Guide and Must List, respectively.

The Rockabye Baby! series is available through the company Web site, www.babyrockrecords.com, at regular music retail outlets and on Amazon.com.