Contact: Christie Z-Pabon at toolsofwar - at - gmail.com for more information!
myspace.com/ToolsofWar

Tools of War E-Blasts:
Hip Hop Publicity with a Cultural Edge

TOOLS OF WAR grassroots Hip Hop is internationally recognized for filling a niche in Hip Hop publicity.

+ TOOLS OF WAR = AUTHENTICITY: Trends come and go. Authenticity is always recognized.

+ TOOLS OF WAR is understands the art forms, elements of the culture of Hip Hop. We employ accurate and authentic terminology in our e-blasts.

+ TOOLS OF WAR reaches the core grassroots Hip Hop community, nationally and internationally as well as mainstream music & lifestyle publications and retailers.

+ TOOLS OF WAR caters to a unique demographic of universal Hip Hop who's whos in all elements and industry making moves across the globe.

+ TOOLS OF WAR e-blasts allow the reader to focus on your information only (as opposed to our newsletter listings)

+ TOOLS OF WAR is selective, we only accept commissions by artists and for products or services which we can seriously recommend. We are just as selective about what makes it in our newsletter as well as who performs at our events.

+ TOOLS OF WAR is commissioned by other publicists as well as companies who already have a publicist or two on retainer.

+ TOOLS OF WAR E-Blasts are priceless but QUITE AFFORDABLE!

TOOLS OF WAR Gets Props Over Here!

Afrika Bambaataa

"TOOLS OF WAR (WHAT IS IT)? The tools are the human beings behind the words that are on the computer to keep you in the know of what is going down in the war zone of information on a highway of cyborg hu-man mental state of conscious/unconscious sleeping beings of a web to inter your net of a world of traps to awaken you with the tools of war of light and fun. Better known to you as freedom to say what you want in a written form of language - so called English - that can be transformed into hundreds of other languages by an email blast of the word from the master thinker leader of the Tools of War message that was sent. This is the TOOLS OF WAR internetweblectually speaking that is!"
-- Afrika Bambaataa

Jeff Chang

"Tools of War has been indispensable. They helped me launch 'Can't Stop Won't Stop' in a major way--they planned events, locked down dozens of reviews and interviews all around the world, and made sure thousands of people knew about my book even before it was out. They're serious, professional and they get results. If it wasn't for Tools of War, I wouldn't have had a fraction of the success I've had. I refer them to all my good friends, and don't talk about them at all with my worst enemies! ... With my second book, Total Chaos, Tools of War really set the pace for the promotion and marketing of the book. They began the campaign, yielded dozens more hits than I ever could have expected, and were thorough and professional in all their dealings with the press. They went above and beyond my publisher's and my own expectations. I consider Tools of War an essential, indispensable, and irreplaceable part of getting my books into the world. I trust them to make it happen, and they never ever fail."
-- Jeff Chang, author of "Can't Stop Won't Stop: A History of the Hip-Hop Generation"

Danny Hoch

"Tools Of War is the most comprehensive, professional, and truly grassroots source of information on Hip-Hop arts, education, activism and entertainment that I have experienced online or offline. I have total confidence in them on all levels: ear to the street, knowledge of public relations, thorough research, responsibility and accountability, and detail. And yeah yo, I took time to write this myself because Tools Of War takes time to let us know what we need to know that's happening."
-- Danny Hoch, Actor, Writer, Director and Founder of the Hip-Hop Theatre Festival

Tom Silverman

"Tools of War" is more than a PR company. It builds a grassroots movement!"
-- Tom Silverman, founder and CEO of Tommy Boy Records

Amde Hamilton

"Tools of War is one of the most professional publicists the Watts Prophets have used in our thirty-five years as artists. When I completed my new book of poetry, "Me Today You Tomorrow: Journey of a Street Poet". My good friend, Jeff Chang author of "Can't Stop, Won't Stop" referred me to Christie Z-Pabon. The contacts and reviews were timely and right on time. Her research and knowledge of the Hip Hop community made the project a hit!"
-- Amde Hamilton of The Watts Prophets, author "Me Today You Tomorrow: Journey of a Street Poet"

Joe Conzo

"Tools of War believed in me when nobody did! They have supported me from the beginning and have introduced me and my passion of photography to the world. Tools of War is the torchbearer for the culture of Hip Hop. Respect to Christie and Jorge for believing in me and for keeping the true essence of Hip Hop alive!"
-- Joe Conzo, The Man Who Took Hip Hop's Baby Pictures, Born in the Bronx!

Ernie Paniccioli

"In the world of Hip Hop, 'street cred' is the most sought after of all the elements. Tools of War has more than it's share. Both Christie (see her in the Hip Hop movie classic "Scratch" ) and her partner/husband Fabel are two essential pieces of Hip Hop background activity. They bring warmth, soul, knowledge of Hip Hop history and respect to everything they do.
-- Ernie Paniccioli author of "Who Shot Ya?: Three Decades of Hip Hop Photography"

Bill Adler

"You did a great job. I'd gladly hire you again myself. Meanwhile, I talk you up to my friends. Thank you. I'm glad to have met you. "
-- Bill Adler, author of "Tougher than Leather: The Rise of RUN-DMC"

Alan KET

"Tools of war is an integral part of my PR and media strategy. It helps me reach the core Hip Hop journalists from the US to England all the way to Australia. It's Hip Hop's best newsletter and a great bang for the buck."
-Alan Ket (From Here to Fame)

DJ Rob Swift

"Working with Christie Z has been very profitable for my career. Her extensive connections in the music business paired with the knowledge she has of the Hip Hop culture make for the perfect combination. Honestly, I haven't worked with any publicists with such a diverse range of qualities. What's more, Christie Z is punctual and very reliable. As a result of Christie's efforts in working War Games, I appeared on the cover of DJ TIMES and even I received an honorable mention in the Village Voice among other things. Christie Z takes pride in what she does and working with her has helped take my career to the next level!"
-- DJ Rob Swift, Ill Insanity

Rane

"Rane has had occasion to work with Christie Z-Pabon many times over the past years. Tools of War has been very helpful in connecting us with influential DJ's and increasing the visibility of our brand."
-- Dean Standing: Director of Sales, Rane Corporation

Felicia Pride

Christie, I can't tell you how instrumental your services have been in promoting my book. Almost all of the publicity that I've received for THE MESSAGE has come through you. Thank you, thank you, thank you. USA Today featured me and THE MESSAGE on Monday.
-- Felicia Pride, author of The Message

Billy Jam

"Tools of War and its influential overseer Christie Z-Pabon are both forces to be reckoned with in the world of serious hip-hop culture. Ask anyone in the music industry who has their pulse on what's happening within the genuine culture of hip-hop's four elements (not to be confused with the bling bling rap crap that passes as hip-hop) and inevitably Tools of War's name will come up."
- Billy Jam (Hip Hop Slam, WFMU, New York Press)

David Paul

"Tools of War has been around forever and there's a reason why. Christie Z handles her business. Need to get an email blast out to press, retailers, industry heads and hip-hop heads all in one shot? Tools of War is the company to turn to! Reliable and professional marketing & promotion by people who know what's up."
-- David Paul: Bomb Hip-Hop Records

Sugarcuts

"Tools of War is always the first PR company I think of when I want to get the word out on anything I'm doing to whose who in underground Hip-Hop, as well as a great database of consumers who actively support Hip-Hop in all its forms."
-- Sugarcuts, Tableturns, Flud Watches, Pro-X Crossfaders

Adam Mansbach

"Tools of War was instrumental to the success of my book. From drafting a press release to following through with media, Christie's attention to detail was top-notch and her contacts invaluable, both within the hip hop community and in the world of mainstream media. Tools of War was especially crucial in getting the word out internationally. I got major coverage from such UK publications as 'Straight No Chaser' and 'Undercover' magazine because of Christie. Props!"
-- Adam Mansbach, author of "Angry Black White Boy" and "The End of The Jews"

Kyra D. Gaunt

"Christie Z-Pabon and her Tools of War marketing skills produced immediate results for my book. In less than 24 hours I received responses from around the globe that led to my being on the air and in print for weeks following. I am known to a degree that my publisher did not achieve in three months. She provided remarkable service that allowed me to build my reach in the hip-hop community and beyond! Oh yeah, and those who responded held her in the highest regard. Peace and luv to my peeps at Tools of War!"
-- Kyra D. Gaunt (aka Professor G), author of "The Games Black Girls Play: Learning the Ropes from Double Dutch to Hip-Hop"

Marcy Garriott

"The size and scope of the mailing list is only the start of what makes Tools of War such an incredible grassroots communications tool... the most special part is how Christie worked with us to find the very best way to get our message across. Amazing energy & insight!"
-- Marcy Garriott, Director/Inside the Circle

DJ Kuttin Kandi

"Working with Tools of War is honorable, for you know that they are trusthwory, reliant, efficient and real. They are on-point with all that they do and look out for all of their clients. They are respectful with all that they work with, and they care not only about their business, but the true essence of Hip Hop culture. Tools of War is the key tool for survival in the business and a true warrior in passing on the Hip Hop knowledge."
- Kuttin Kandi, 5th Platoon, founder of R.E.A.C.Hip-Hop

Brad Blondheim

"Christie Z-Pabon and Tools of War were an invaluable asset in promoting my film "Scratch". I will always be grateful to Christie and Tools of War for her unconditional enthusiasm and dedication in making the "Scratch" film, dvd, and tour a success."
-- Brad Blondheim, Producer of Scratch

Testify Books

"Tools of War is a direct pipeline to those worshiping at the altar of hip hop. Christie's commitment to both her projects and her mission is inspiring."
-- Dana Albarella, Testify Books

Joe Schloss

"As a client of Tools of War PR, I have benefited greatly not only from their hard work, integrity, and impressive pool of contacts around the world, but also from the unparalleled level of trust that they have earned among the people that they do reach. Simply put, if it is being promoted by Tools of War, it will be taken seriously. My own experience demonstrates this: although my book was published by a small academic press, Tools of War was able to get it reviewed in major magazines in the United States (including Remix and The Source), Canada, Brazil, Sweden and the United Kingdom, as well as many underground and web publications that other publicists don't even know about. Tools of War has consistently been able to reach people that others cannot, and this is why I even recommend them to authors and artists that already have another publicist. I have gotten at least five times my money's worth from Tools of War, and I will definitely use them to promote my next book."
-- Joseph Schloss, Ph.D., Tufts University. Author of "Making Beats: The Art of Sample-Based Hip-Hop"

Sara Rosen

"If you want to be down, really down, Tools of War will take you there. No one else can provide comparable access to the true Hip Hop community with the integrity and innovation of Tools of War. While most publicists offer smoke and mirrors, Tools of War delivers results."
-- Sara Rosen, powerHouse Books

Todd Souvignier

"I worked closely with Christie Z-Pabon/Tools of War PR, over the course of many months, while writing my book "The World of DJs and the Turntable Culture" (Hal Leonard Corporation). Christie's help locating talent, securing interviews, researching, fact checking and eventually promoting the book were absolutely invaluable. Of course we got terrific coverage from her contacts in the music press, but her contributions went far beyond seeding reviews. I even paid her out of my own pocket for some of the work, which was worth every penny and more. I challenge you to find anyone else in this milieu with Christie's experience, respect, contacts, know-how and work ethic. Tools of War equals old school credibility, in every sense of the term. Good people, too.
-- Todd Souvignier, author of "The World of DJs and the Turntable Culture"

HusH Hip Hop Tours

"I appreciate everything Tools of War has done for Hush Tours from its inception, from media blasts to last minute b-boy bookings. They clearly keep the planet up to date with the true spirit of hip hop."
-- Debra Harris: Hush Tours http://www.hushtours.com

Victor Lee

"Christie's service and dedication to our projects has been outstanding. She has a great determination when setting project goals and her superb organizational skills allow her to achieve each objective quickly and efficiently. Thoroughness and attention to detail make her very skilled at her work. I'd highly recommend Christie for any projects that demand a significant amount of attention. Her people skills are terrific and I am confident in her abilities."
-- Victor Lee, General Manager of Tommy Boy Records

Gingko Press

"Tools of War did a fantastic job helping us promote our book called "Behind the Beat: Hip Hop Home Studios" by Raph. The results were instant and impressive.
-- David Lopes, Gingko Press

Music Video Distributors

"TOW has been incredible for us! Their reach deep into the Hip Hop community is unparalleled. We would certainly recommend them."
-- Clint Weiler: Director of Publicity, Music Video Distributors

TOOLS OF WAR E-Blasts and Publicity: Who Gets It?

Hip Hop & mainstream music & lifestyle publications, newspapers, other e-lists, newsletters, online publications, etc.

Hip Hop retailers across the United States which sell vinyl, videos, books, cds, dvds, gear, equipment and more.

Hip Hop consumers: the hardcore grassroots Hip Hop enthusiasts, legends and pioneers from every element, new jacks, activists, dancers, emcees, writers/aerosol artists (graf), beatboxers, promoters, record labels...basically the "who's who" and who's making moves in both Hip Hop culture as well as industry. Our list is one to which people write personally to be subscribed.

TOOLS OF WAR E-Blast & PR Campaign History

Books

8 books self published by Ernie Panniccioli (lulu.com)
A Time Before Crack - Jamel Shabazz (powerHouse)
Aerosol Kingdom - Ivor Miller (U. Press of Mississippi)
Angry Black White Boy - Adam Mansbach (Crown Publishing)
Art of Rebellion 2: The World of Urban Art Activism (Gingko)
Autograf: NYC's Graffiti Writers - Peter Sutherland (powerHouse)
Back in the Days - Jamel Shabazz (powerHouse)
Bang Bang - Theo Gangi
Beastie Boys Anthology (powerHouse)
Behind the Beat: Hip Hop Home Studios - Raph (Gingko Press)
Big Up - Ben Watts (Princeton Architectural Press)
Black Ink - Ata Bozaci (Gingko Press)
Born in the Bronx - Joe Conzo & Johan Kugelburg (Rizzoli)
Burning New York - James T. Murray & Karla L. Murray (Gingko Press)
Can't Stop Won't Stop - Jeff Chang (St. Martin's Press & Picador USA)
Capturing Sound: How Technology Changed Music by Mark Katz
Check the Technique - Brian Coleman
Classic Material: The Hip Hop Album Guide - Oliver Wang (ECW Press)
Conscious Women Rock the Page - Black Artemis, E-Fierce, JLove and Marcella
Cypher - Photographs by Charles Peterson (powerHouse)
Do Not Give Way to Evil: Photographs of the South Bronx, 1979-1987 - Lisa Kahane (powerHouse)
Fuzz One: A Bronx Childhood - Vincent Fedorchak (Testify)
Games Black Girls Play - Kyra Gaunt (NYU Press)
Graffiti L.A. - Steve Grody (Abrams)
Hip Hop & Rap: Complete Lyrics for 175 Songs (Hal Leonard)
Hip Hop Files 1979-1984 - Martha Cooper (powerHouse)
Making Beats: The Art of Sample Based Hip Hop - Joe Schloss (Wesleyan)
Me Today, You Tomorrow - Amde Hamilton of the Watts Prophets
Public Access - Ricky Powell (powerHouse)
Saber: Mad Society (Gingko Press)
Somebody Scream! Rap Music's Rise to Prominence in the Aftershock of Black Power - Marcus Reeves
Steve Powers: Studio Gangster (Gingko Press)
Supply and Demand: The Art of Shepard Fairey (Gingko Press)
Tattooed Walls - Peter Rosenstein (U. Press of Mississippi)
That White Girl - JLove (Atria)
The End of the Jews - Adam Mansbach
The Message - Felicia Pride
The Nasty Terrible T-Kid 170 - Julius Cavero (From Here to Fame)
The World of DJs and The Turntable Culture - Todd Souvignier (Hal Leonard)
Third Coast - Roni Sarig (Da Capo)
Total Chaos - Jeff Chang (Basic Civitas)
Tougher Than Leather - Bill Adler (Consafos)
Turntable Timmy - Michael Perry (FreeWill Press)
Urban Illustration Berlin (Gingko Press)
Wild Style The Sampler - Charlie Ahearn (powerHouse books)
Where'd You Get Those - Bobbito (Testify)
Who Shot Ya? - Ernie Paniccioli (Amistad)
Yes Yes Y'all - Charlie Ahearn & Jim Fricke (Da Capo

Documentaries, Movies & DVDS

As the Tables Turn (The Rob Swift Story)
City of Men 3-Disc DVD - Brazilian TV Series (Palm Pictures)
Freestyle: The Art of Rhyme - Kevin Fitzgerald (Palm Pictures)
Infamy - Doug Pray (Paladin Superco)
Inside the Circle: A B-Boy Chronicle - Marcy Garriott (Cinema Libre)
Jails, Hospitals, & Hip Hop featuring Danny Hoch
Planet B-Boy - Benson Lee
Public Enemy: It Takes a Nation of Millions (Music Video Distributors)
Roc Raida presents The Gong DJ Battle - New York (Caroline Dist.)
Scratch - Doug Pray (Palm Pictures)
Scratch vs. Freestyle Box Set (Palm Pictures
Scratch: All the Way Live - Doug Pray (Immortal)
Style Wars - Tony Silver & Henry Chalfant (Music Video Distributors)
Wildstyle - Charlie Ahearn

Events & Promotions

2001 - present: Universal Zulu Nation Anniversary (NYC)
2003 - present: The Crotona Park Jams feat. Hip Hop Legends - TOOLS OF WAR (Bronx)
2003 - 2007: New York Hip Hop Theater Festival
2005 & 2006 Turntablist Sessions at Rufus King Park - TOOLS OF WAR (Queens)
2007 - present: Turntablist Sessions at Queensbridge Park - TOOLS OF WAR (Queens)
2007 Diggers Delight at St. Nicholas Park - TOOLS OF WAR (Harlem)
2007 Harlem Hop at Jackie Robinson and Marcus Garvey Parks - TOOLS OF WAR (Harlem)
2008 - ? Harlem Hop meets Digger's Delight Historic Harlem Parks - TOOLS OF WAR
2008 Salsa Hop at St. Nicholas Park, Harlem - TOOLS OF WAR
2008 DMC USA Regionals and Finals
2008 National Hip Hop Political Convention (Las Vegas: 2008)
5th Platoon X adidas B-Ball Equip Kicks Giveaway (2008)
adidas Lollapalooza B-Boy/B-Girl Breakdown Royale (Chicago: 2005) (Silver Worldwide & TOOLS OF WAR)
Actors Rap by J Kyle Manzay (NYC: 2008)
Allies All-Star Beatdown DJ Battles (USA: 2001 & 2002)
Arts and Islam Tour feat. Mohammed Ali of Aerosol Arabic (USA: 2007)
BBoys for Life (Birmingham England: 2007)
Beyond.FM Launch Party feat. DMC & Chuck D (Las Vegas: 2008)
Boricuas, The Global Underground & Spanglish Remixes The Apollo (Harlem: 2005)
Born in the Bronx Exhibit by Joe Conzo (London: 2004)
Chubby Checker Live at Webster Hall (NYC: 2004)
Cornell University Hip Hop Conference & Celebration (Ithaca NY: 2008)
DJs for Life (Birmingham England: 2006)
Empire State B-Boy/B-Girl Crew Battle Hammerstein Ballroom (NYC: 2001) (Silver Worldwide & TOOLS OF WAR)
Freestyle Session 8, 10 & 11 (California)
GrandWizzard Theodore's 27th Anniversary (2002) TOOLS OF WAR
Green Jobs Not Jails by Sustainable South Bronx (Bronx: 2008)
High Noon on the Boardwalk feat. Wyclef Jean (Atlantic City Casino Workers Strike)
Hip Hop Made in Marseille at Crotona Park for Agnes B (2003)
Hip Hop Meets Spoken Wordz III at the Bronx Museum (2008)
Hip Hop Mental Health Project presents LOW (2008)
HusH Hip Hop NYC Tours
Ill Insanity Ground Xero Tour & Album Release
Inside the Circle BBoy Documentary NYC Premiere (2008)
Just Listen DJ Battle presented by Behringer (Brooklyn: 2008)
King or Queen of the Beat Producer/DJ Battle by Jazzy Jay & TOOLS OF WAR (2002)
Kool DJ Red Alert Celebrates 25 Years on the Radio (2008)
Legends of Style exhibit curated by Joshua Ivory (NYC: 2008)
MAS Youth's Voices for Change Tour feat. Outlandish (2008)
Native Deen at Royal Albert Hall (Mountain of Light)
November is The Official Hip Hop History Month for NY by Afrika Bambaataa
National Conference for Media Reform - FreePress.net (Minneapolis: 2008)
Part One: Recent Works - Tuff City Gallery, Bronx (2007-2008)
Radical Math Conference (2007)
R.E.A.C.Hip-Hop TownHall Meeting (2005)
R.E.A.C.Hip-Hop's Protest of Hot 97 Union Square NYC (2005)
Rally, March & Concert for CT Hospital Workers feat Wyclef Jean (2005)
Rennie Harris' Illadelph Legends Festival (Philadelphia: 2002)
Rennie Harris' Legends of Hip Hop The New Victory Theater (NYC: 2004)
Rhyme Caravan by International Hip Hop Exchange (NYC: 2004)
Rhythms of The Sacred Legacy for M.I.B. Sisterhood at Aaron Davis Hall (NYC: 2007)
Roc Raida's Gong DJ Battle (2006 - present)
Screamin' Rachael: 2007 Chicago Music Awards Honoree
Scion's Free Up Your Mix Contest (USA: 2004 & 2005)
Table Manners: A 101 in DJ Etiquette (San Diego: 2007)
Tag Town (by Martha Cooper)) Book Launch Party (NYC: 2008)
The South Bronx Riverstage by Sustainable South Bronx (2004 & 2005)
Triggering Change: Hip Hop Conference (Amherst MA: 2008)
Vinyl Kombat National DJ Battle presented by Shure (2004)
Who's World is This album by DJ K-Salaam & Beatnick release party (2008

Records & CDs

Bangzilla - MixMaster Mike (Immortal)
Bomb Hip-Hop Compilation Vol. 2 (Bomb Hip-Hop)
Bronx Soundwalk (Soundwalk/Oversampling)
Callous Realism mix CD - DJ A+
Dark Matter Moving at the Speed of Light - Afrika Bambaataa (Tommy Boy)
Dogfight - Regenerated Headpiece
Dusty Fingers: Rare Original Break Beats - The Mix CD - Danny Dan the Beatman
Ground Xero - Ill Insanity (Rob Swift, Total Eclipse & Precision)
Questoulous - DJ Quest
Tommy Boy presents Hip Hop Essentials: 1979 - 1991 Box Set
Hip Hop Roots compilation (Tommy Boy)
Limbo Rock Remixes by Chubby Checker (TEEC)
My Soundstation by Teeko (4oneFunk)
Never is Now - DJ Swamp (Lakeshore)
Return of the DJ Vol. V (Bomb Hip-Hop)
Tasleem by Tasleem Jamila Firdausee
Tasty Breaks Volumes 1 & 2by Omar Abdul
The Seximer - DJ I-Dee
The Strong City Catalog (Jazzy Jay/Traffic Dist)
The Trax Records: 20th Anniversary Collection (Trax House)
Trikont: Rare Compilations - Germany's Oldest Independent Label
War Games - Rob Swift

DJ Equipment

The Grandmaster Flash Empath Mixer (Rane)
Pro-X-Fade universal crossfader (Eclectic Breaks)
SA-5 Allies All-Star Beatdown Mixer (Stanton)
TTM-54 Mixer (Rane)
TTM-56 Mixer (Rane)
Whitelabel Needles (Shure)

Action Figures

The Biz Markie Doll (Extended Play)

Magazines

Big Daddy Magazine (U.K.)
Grand Slam Magazine (U.K)
Tablist Magazine (U.S.)

Artists, Designers and more!

Afrika Bambaataa
DJ A+
DJ I-Dee
DJ Quest
GrandWizzard Theodore
Ill Insanity
Jazzy Jay
Joann Berman of Boi Krazi
KEL 1st
MARE 139
Rob Swift
Roc Raida
Screamin' Rachael

Contact: Christie Z-Pabon at toolsofwar - at - gmail.com for more information!
myspace.com/ToolsofWar