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New Image News...20/07/09 A number of local artistes will be releasing or
have already released their respective albums this summer, but many of these
albums seem to not have significant effects on the Jamaican people. It is
a fact that music sales in Jamaica are minimal and reasonable to suggest that
the masses simply does not care much about the ‘release of an album’ and
so one wonders just how much does the Jamaican music lovers know about the
importance of their favourite artiste(s) earning an album deal in his career.
Last November roots reggae artiste Fantan Mojah
released his second album on a major label. The 16 track album produced by
Greensleeves Records is a compilation of inspiring roots music. The album
“Stronger” received ratings among the 10 best released in 2008 on Amazon.com.
Fantan Mojah’s debut album “Hail the King” also received rave reviews and is
said to be ‘a rich, inspiring and healthy tour de force of roots music’.
If an album release does not have any significant impact on the people
then automatically the disinterest of the people unfortunately kills the
momentum necessary to increase its sales. The recorded sales of an album
on the day of its release usually determine its popularity, however the local
recorded sales of any album does not determine its popularity internationally.
For an artiste to release even one album through
out his musical career is his single most important milestone of
achievement. Fantan Mojah’s career soared to new heights since the release
of his first album., the demand for his music increased his repertoire and
heightened his chances for live performances so clearly, the release of an
album enhances booking opportunities and boosts music sale.
Internationally, Fantan Mojah continues to pull
large crowds and delivers crowd pleasing performances for his fans. Often times
his audience demands more than his billed 90 minutes set and of course he
give in to their demands to further secure his place among the list of
International Reggae acts this country produces.
Having two (2) or more albums released on a major
label sets Fantan Mojah and other artistes with similar or greater achievements
apart, from those who fail to attract a record deal and give rise to continuous
demands for their live performances, record sales and worldwide popularity.
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