I think the best summing up of has-been entertainer and radio presenter Pete Price was on a banner I saw on television in the Ataturk stadium on that glorious night in May 2005 when Liverpool won the European Cup for the fifth time.  It was a plain white banner with 'Pete Price is a c*nt' printed in large red capitals.

As a person who spent most Sunday nights of my school years listening to 'Pricey' losing his rag with this caller or that, I feel that I can now say the following without any doubts over Mr Price.

I recently read in the Liverpool Echo of a reader's disgust at the fact that Pete Price had set up a campaign to ban the 'pyjama women' he's ever so fond of.  Whether this was done tongue in cheek or in all seriousness, it was definitely a publicity stunt.

Mr Price has done a fair few publicity stunts in the past but before I go into details about them I might as well point out his positive attributes.  He has and continues to give his full backing to both the Justice 4 James campaign – set up to bring the killers of Bootle toddler James Bulger to justice, and Claire House children's hospice on the Wirral.  They are two causes close to his heart and he does everything he can to support the campaign whether it be through his radio show or his column in the Echo and that is a widely-acknowledged fact by myself and others.

He also saved the life of a thirteen-year-old boy who was about to commit suicide which proved that he's a decent, caring human being.

To be honest, at times I've even felt sorry for the man.  I mean this is an example of a typical conversation he has to deal with on a regular basis on his Radio City phone-in show on Sunday nights.

Pete: …0967.  Let's go to John, hello John

(silence with delayed radio playing in the background)

Pete: John could you switch your radio off so we can have a conversation

Caller: (turns radio down) ello Pete? (long pause) Pete are yer der?

Pete: (sounding frustrated) Yes

Caller: "oh right yeah first I'd to give a shout-out to me mate...

Pete: we don't do requests, if you've come on to say something then say it"

Caller: erm….well it's like this Pete, I was down the dole office the other day like an' I seen this asylum seeker…

Pete: How did you know he was an asylum seeker?

Caller: "erm well he looked like an asylum seeker

Pete: What does an asylum seeker look like?

Caller: yer wha?

Pete: (through gritted teeth) What does an asylum seeker look like?

Caller: y'know like an asylum seeker (brief pause) anyway so he was in the queue at the dole office...

Pete: You still haven't answered my question, what does an asylum seeker look like?

Caller: like an asylum seeker, a dirty, thievin'…

Pete: (half-shouting) look ladies and gentlemen this is another racist pig

Caller: don't call me racist yer dirty gay...

Pete: and he's got a filthy mouth to match.  (in full verbal tirade) YOU'RE SCUM JOHN, YOU'RE DIRTY RACIST HOMOPHOPIC SCUM. YOU'RE A PEASANT! A FRIGGIN' PEASANT! YOU'RE A MORON, A MOOOOORON! JAY I'M NOT DOING THIS SH*T ANY MORE.

(door slams loudly and music is played.  Pete returns ten minutes later in a calmer mood)

Now I can just about stomach that because they're moments of pure comedy genius.  I can also manage to listen to him interview one of his showbiz friends every yearly quarter but the latter is an example of something Price is unable to do – remain grounded.

For all the good he has done, Pete Price undoes it all with irrelevant publicity stunts.

He's constantly bragging about going to this celebrity party and meeting this guest or that guest.  He then devotes an hour of his show so he can have an on-air chinwag with his showbiz pals, dismissing any newsworthy issues callers have called up to discuss.

The stereotypical conversation I described before is pretty much the majority of what Price has to deal with but that doesn't excuse having Ruth McCartney on at 1am once a month to talk about having lunch with Rosanne Barr for the third time in a week.  That time eats up the open forum as does his review of the soaps.  I agree that people want to be updated on the soaps if they've missed out and do enjoy a bit of Hollywood gossip but why have it eat into the open forum time?

However that's not my main objection to Mr Price, it's this and this alone – he's always more than willing to abandon news-related issues callers want to discuss in exchange for anything that has the potential to enhance his career as a has-been entertainer.

In January when Liverpool played Arsenal in the FA Cup, the Kop staged a protest against Kelvin Mackenzie, former editor of heavily-reviled newspaper The Sun.  The protest made world news but despite this Price stopped callers discussing it as it would "upset the victims families". So the comments by Mackenzie only weeks earlier that he wasn't sorry for printing the slanderous article about the Hillsborough disaster weren't upsetting to them?

A week later the disgraced Mackenzie appeared on BBC Question Time and admitted that mistakes had been made but he still wouldn't apologise.  That Sunday, Mr Price invited callers to come on the show and discuss the recent goings on.  Anything to make himself look good.

Young soldiers are being brought back in coffins from Iraq, serving their queen and country and all Pete Price is bothered about is the rare sight of teenage girls standing at the bus stop in their pyjamas.  I regularly travel all over Liverpool and the last time I saw anyone over ten years old out in public wearing pyjamas, was on Edge Lane back in 1999 so that must tell you that the pyjama campaign is a non-starter, a publicity stunt.

How many of you will recall Last Night of The Kop – a concert held on the pitch at Anfield twenty four hours after the last game in front of the old terrace.  The Kop was full to capacity and while the likes of Stan Boardman and Gerry Marsden said their farewells to a terrace they'd known and loved all their lives, Price – then with a ginger perm and outlandish suit – told reporters that he went to both Liverpool and Everton in the olden days but has no interest in it whatsoever now.  Wonder of many of the other guests would've said that? None I expect.

Yes, we know he's best mates with Paul O'Grady but he's been featured on the show four or five times in the past year or so.  I think he must beg O'Grady to do a feature on him because he believes he's greater than Merseyside and its residents who keep him in a job.

He also had a tendency to shout over anyone who pulls him up on a point he has made, as to make the callers appear to be in the wrong.  For every challenging call he receives, a handful of loyal supporters are allowed on to sing his praises.  He also publicises his personal mobile number to "keep in touch with listeners".  Truth of the matter is that despite the fact that he goes on about how much he hates some of the calls he gets on it, truth be told he probably enjoys it because it gives him publicity and makes him feel wanted.

If he is reading this, which I pretty much doubt, I'd ask him if he wants any HP Sauce for that massive chip on his shoulder.  So you lost the New Faces final, you're better off for it, be happy with what you've got and stop trying to be something you never have or ever will be.