With the current state of the economy, companies may be questioning the value of PR and how publicity can directly translate into increased sales. I understand this and all too often our industry sees clients cutting PR from their budgets when it is the one thing that is most important in an economic downturn. The economy has caused the priorities of public relations to begin a seismic shift and our main focus is no longer solely about consumer awareness, but now includes the added challenge of positively impacting the bottom line. For the industry to remain afloat here are some public relations strategies we implement here at Pierce Mattie PR that we've found to be successful...read the complete post on our PR blog.