How do you encourage people you know, to talk about you and your business?

One of the strongest marketing channels is word of mouth, because of the value of personal recommendations, so how do you stimulate it?

·         Is it about maintaining a presence in front of your contact i.e. through giving them a branded pen, business card holder or other business gimmick so they will always have it with them when talking to others and remember you?

·         Is it about creating an opportunity so they will be motivated to talk about you i.e. offering them a financial discount or gift on their next order if they recommend a friend?

·         Is it the use of a sticky catch phrase about your brand, that sticks in people's minds, and they use it in conversation with others, which in-turn brings about your name in conversation?

·         Is it through a great promotional event that pulls in a crowd, encouraging your contacts to bring colleagues and friends to get involved?

·         Is it about giving your contact list promotional discounted cards or flyers to hand out to their associates or friends?

Different approaches will work well for different type of businesses. If you have an experience or recommendation to share, please do comment!

Best Wishes

Heather

Business Coach and Founder of www.stridingout.co.uk