Following our successful Striding Out Event in May, Harry Briggs of Firefly Tonics gives us his ten top tips.
Lesson 1. Choose a niche
Find a niche consumer, think about who are we for? Who are trying to serve? Find a new category for your product.
Lesson 2. Focus
Pick one category and stick to it, don't try to serve too many markets at the same time. Get yourself known for one thing and be very good at it. Strong brands stand for a single idea.
Lesson 3. Stand out from your competitors
Pick different colours, images, or any other cues that will make you look different to your competitors.
Lesson 4. Name short and unique
Pick a name that is recognizable and simple; don't use something too long or complicated. Choose something different that your consumers can remember.
Lesson 5. Be personal
In your literature, emails, etc. Think of real people when you write about the product, on your labelling, website and so on.
Lesson 6. Be authentic and candid
Big companies aren't trusted. Being honest is disarming and creates trust.
Lesson 7. Being first in a category gives you publicity
If your company is the first or the best at something in particular, shout about it. Magazines and papers like to hear from unique stories and being the "first at" or the "best, only at"
Lesson 8. You can be global easier than you think
Because of the modern world that we live in, it is easy to find a "global niche" that will be drawn to your product.
Lesson 9. Share your vision
Don't be scared about sharing your idea with other people. Having a good product or service will not guarantee you success, its also the way you go about building your company and your brand.
Lesson 10. Your product is the best Marketing Communication you have
If you have a product get it into people's hands, take it with you everywhere.