A few thoughts on the secret behind making a sale...

Making a sales pitch is like describing a secret recipe. You have entice people with the taste of what your offering without giving away the secret ingredients. 

It's important to listen to the interests and needs of your clients before you start to communicate what you do, and what you could offer them.

It's important to know the impact of your services i.e. ask your clients what they get from your product or service to find out your impact on their business or life? It is important to capture this in your sales pitch.

You should be able to describe your service/product and it's impact in less than three sentances...again just give them a taste and they should ask you for more if they are interested.  

You need to think about your different audiences, and come up with a sales pitch which meets their different needs.

Encourage your customers to talk about you, as their view and opinion is seen as independent and unbiaised. Your clients are your best sales tool.

A little food for thought...

Best Wishes

Heather