f you're looking to start jogging, the first step is to purchase new shoes.  Where to start?  Fortunately runners make the same mistakes again and again when they come in to buy running shoes; and you can learn from these mistakes!

Mistake 1: Buying for looks. Sure running shoes can look really cool.  All the major brands release new designs and colors season after season.  But if you concern yourself only with fashion, you'll likely end up with pain and problems.  Prioritize feel and fit over looks.

Mistake 2: Not asking for deals. Show your commitment to getting fit buy joining a local running club.  They usually only cost $20 to join, but you could save 10-20% at the store.  If you buy a couple pairs of running shoes, the membership pays for itself!  Make sure to ask your shoe store if they have discounts for running club memberships.

Mistake 3: Buying shoes that are too small. Get a tight pair of running shoes, and you'll end up with blisters, black toenails, and a subsequent loss of motivation to hit the road.  Women particularly choose close-fitting shoes because that is what they're used too—plus when you're already self-concious about your weight, you get to be self-concious about the size of your feet!  See if you can wiggle your toes.  About a half an inch of room in the forefront is all you need.

Mistake 4: Shopping at the wrong time of day.  In the morning your feet are smaller.  They swell all day until about 4pm.  Shopping in the late afternoon and evening will ensure that your foot is the largest it will get during the day, and you will be sure to get running shoes that are not too small.

Mistake 5: Assuming your size.   Your size in a New Balance is not necessarily your size in a Nike.  Running shoes have different foot forms, different upper shapes, and different ways of being stitched.  Everytime you buy, you should have your foot measured.

So what are your excuses?  You don't need to be racing the New York Marathon to buy a pair of running shoes!  

For more information on running shoes and any other running-related topics visit Runner's World.

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