I just saw a commercial for Miracle
Whip that really pissed me off. It was harping on the fact that it is
basically the “non conformist” topping in that it has it’s own distinct
flavor COMPLETELY different then mayonnaise. Using young, sexy, rock
star looking actors and semi current power chord backing tracks, they
try desperately to paint the picture that they are pushing the envelope
of the mayonnaise world. At the end of the commercial a very defiant
voice states their slogan…“we will not tone it down.” It’s like they
want us to believe that Miracle Whip is some sort of civil rights
movement or a revolution against a corrupt government or a long awaited
experimental and controversial concept record. IT’S A FREAKIN
CONDIMENT!!!!!!! It seems that a lot of commercials these days are
trying to market to young America by proving that their product is
counter cultural, or “Indie”, or rebellious. But how rebellious can
mayonnaise be? Really?!?! It’s as if Miracle Whip’s marketing team is
made up of begrudged and downtrodden middle schoolers trying to break
free from the grip of their parents oppressive rule. Maybe that’s where
they are cutting corners to stay afloat in this economy. Who knows.
Don’t even get me started on the “it was crazy and we were there”
Smirnoff Ice commercial. PLEASE go to this link if you haven’t seen it
so you can appreciate my complaining:
http://www.youtube.com/watch?v=AAcYrYg1KIs#watch-main-area
.Not only is that tag line sooooooooooo unjustifiably dramatic but the
theme of the whole commercial is so pathetic. Here are a group of
people in their late 20’s and early 30’s still getting high on the rush
of sneaking on to public property after hours, getting wasted, getting
naked, and then bragging to all their friends about it. What is
this…dazed and confused the college and early adult years? Come on
people. Sorry for the chip on my shoulder. This topic is definitely not
worth my anger. For some reason I have always had a short fuse when it
comes to drama.
I would like to end with my own dramatic pitch
to our “life changing” condiment company…Not only is your product high
in saturated fat Miracle Whip…it is also high in BS.
Sorry…I couldn’t help that last bit:)
Anyway, that’s what I’m thinking about right now
Sean