Yikes.  I'm speaking at a conference.  Me, a subject mater expert?  Two media outlets (The Globe and Mail, Canadian Business) and one major research firm (the Aberdeen Group) quoted me recently, so booyakasha, dat be me! :)

No, it's not about which 2001 Barolos are best buys, nor whether the hype around 2005 ..:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Bordeaux and Burgundy is worth it (it is, in certain contexts)… nor is it what I think about modern electronic music…

I'm speaking at Webcom (http://www.webcom-toronto.com/programmation.php?j=3) on social media, and how new tools are empowering organizations and getting results – meaning, how companies can be honest and transparent when communicating with customers and potential customers on blogs, communities and forums.  It's never been a better time to be a marketer, because the more straightforward you are about a product, service or experience that offers honest value, the more receptive participants are to talk about you online in a positive context.

I'll blog in the days to come about what, more specifically, the presentation will cover… buy your ticket today (that wasn't a marketing message, of course)…

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