ATTENTION! When referring to the band, business, and belief system, YACHT is written with full capitalization. This is a very small, but important detail. The word "yacht" out of our capitalized context can refer to commodity fetishism and an advanced capitalist culture that YACHT has prided itself in avoiding since its conception.
This applies to both print and digital features, articles, album and performance reviews, calendar listings, blog and journal entries, photo descriptions and titles, etc. Again, YACHT is to be written in all capital letters in all instances.