There is a new blog up (which is very, very good might I add, annoyingly one of the best yet and I barely wrote anything for it!).
Head over to
www.sentric.wordpress.com to read it.
It's about branding yourself as an artist. Here is an extract to whet your whistle.
"
most successful branding does work on the principle of simplifying
complex offerings into single, powerful propositions. That said,
branding in a commercial sense apes the concept of character as applied
to often inanimate objects or large organisations. It tries to give
them a personality – multi-faceted just like you and me. But they
always have an ‘essence’, a key attribute that they drive home. So in
that sense, Orange (the telecoms co. not the fruit) ‘owns’ the colour,
Apple (the technology business not the fruit) ‘owns’ the attribute of
‘design’ regardless of product, Virgin (the multi-service behemoth not
the …) owns the attribute of ‘pioneering underdog’.