Devendra Banhart is upbeat about his recent signing with Warner Bros.
"It was so odd to me that they were willing to sign me, since I'm not
commercially viable. But Warner Bros. was very sincere and got behind
my whole vision," he explained. After releasing a slew of recordings on
independent labels,
XL and Young God,
Banhart's debut Warner Bros. release
"What Will We Be"
hits the stores. The shift from independent to major label was borne
out of Banhart's frustration with rigid models of business that the
independents had fostered. "You think an indie, yeah, they just let you
do anything and you're in control, that's the heart of it, that's the
point," says Banhart. "But I think with the birth of a new business
model in the music industry, it's led the majors to actually be kind of
humbled, so I was shocked they were treating me like the indies when I
was meeting with them and the indies were talking to me like a major."
Banhart, pigeon-holed as a purveyor of "freak-folk" and other
unflattering adjectives hasn't changed his style on the new disc to
suit the "suits" at Warner Bros. "I keep going to the office waiting
for them to reveal their true nature and say something like, 'We
remixed the record, and added vocals by Pink,' which would actually be
really cool. So far, it hasn't happened yet though," he says. Banhart's
Northern California hippie-vibe continues on "What Will We Be." In
fact, Banhart recycles the players from his previous outing "Smokey
Rolls Down Thunder Canyon," and both albums share the same breezy
textures. Asked about his role as chief marketer for his new "product,"
Banhart shrugs off any concern. "Whether I'm on a major or an indie, I
don't think this is important, but at the same time I do ... I thought
that the minute I was on a major's roster, I got a key to everyone's
house and we all had dinner once a week ... it kind of wasn't so true,
and it was disappointing, but I still believe there's a connection to
those people and you feel like a part of something."