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As a musician, the concept of "selling out" is a very real issue - remember when Greenday did it and how you hated them for it (grrrr). But in life, as in the world of marketing, the process of selling yourself is done on a near daily basis: looking good for night downtown - thats a form selling yourself. Writing a cover letter for that next job (or tweaking the resume) - thats selling yourself. Working the corner turning tricks for dime bags... thats likely illegal in your area... and is DEFINITELY selling yourself!
So here I am, a man needing money and a degree to back that need up. This is prime time for me to start selling myself for that all important job. Please note: I will always write and perform music - I caught that nasty virus a year ago and am not looking to cure it. When music alone starts paying the bills then I will have achieved a massive goal and will likely retire to my Fortress of Solitude. Until such a time, I need money, I have a degree, and I have ambition. While preparing for final exams I came across an interesting article on "Authentic Personal Branding" that immediately got me thinking of how I can brand myself (professional, musical, and otherwise) into a comprehensive identity that basically tells everyone who I am - it worked for Bob Dylan... he was nothing if not authentic!
Over the next few newsletters I'll be piecing together my personal brand and bringing you all along on the journey. The key factors to an authentic personal brand, as described by Dr. Hubert Rampersad, are: Vision, Self-Knowledge, Self-Learning, Thinking, Mindset, Integrity, Happiness, Passion, Sharing, Trust, and Love. If anything, this experience will be a great exercise in self-discovery, but whats more important is that I'm working towards uniting myself on all levels of me... WOW I think my brain exploded.
Stay tuned folks, it all starts with step 1: "Defining and Formulating My Personal Ambition"... I'm personally looking forward to establishing my personal logo... I'm thinking a wholly mammoth...
So what about you? Are you ready for your Authentic Personal Brand to shine? If you're up for it, you can follow my entire branding journey through the mailing list... or right here in this blog... How about a free download of this month's fan exclusive to anyone that responds - Let's discuss the "Authentic Personal Brand"...
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