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OfferMe's BDM explains how listening
to customers increases Group Buy demand.
Ernest Hemingway once said:
“I like to listen. I have learned a
great deal from
listening carefully. Most people never listen.”
It's amazing that in today's world of
new age relationships and hi-tech communications that his quote would
still ring true. I mean, listening is such a simple way to let
someone connect with you. Yet no one really seems to do it. Failing
to apply this fundamental principle creates frustration, annoyance
and just plain disappointment. No one enjoys the thought of being
unheard. Especially in retail. When you're trying to get a cheap buy
and no one wants to listen to you, what's to stop you from just
giving up. You feel deterred and just want move onto something else.
It's the same for everybody.
I've been there. And, in my job, I see
it every single day. Last year my wife and I visited one of the big
electronics retailers (name withheld to protect the innocent ie me).
We were looking for a good deal on a laptop. After fiddling my thumbs
waiting to be served for over 20 minutes, a staff member finally made
their way into our aisle and faintly introduced themselves. We
already knew what features we were after and simply asked the Sales
Assistant to tell us what deals they had. Instead of actively
listening to our needs, the Sales Assistant pretty much cut us off
and introduced us to products that we neither wanted, nor could
afford. We walked out empty-handed and feeling like we had wasted our
time.
As a consumer I have the belief that
this should be easier. It's the nature of commerce: supply exists due
to demand. Therefore, actively listening to your buyers allows you to
find the right products to sell. For us at OfferMe, listening to our
buyers helps us determine which products we need to negotiate the
best deals on. This also has the direct benefit of increasing buyer
confidence and retention, by continuing to provide the right product
for your buyer. This is exactly what they're referring to when
they're talking about 'good service'.
As a Business Development Manager,
listening to our buyers and understanding their needs is essential
for me to do my job. This is the first step before I can search for
the best deals on the market. It's even more important when you
consider that I do it for OfferMe, a buyer focused community. After
all, that's our biggest differentiator, setting us apart from our
competition. At Offerme, your voice needs to be heard loud and clear.
As a member within the sales team, I have to make myself available to
actively listen to your needs and requirements.
Which brings me to Christmas...
Chances are you'll spend countless
hours during November & December searching for a wide variety of
gifts. That meaningful item for someone that made your year special.
Or that Kris Kringle gift for a random at work. At OfferMe, we
appreciate that Christmas is really meant to be about spending
cherished quality time together. That's why you should let us handle
all the searching for you. Let us waste our days finding that perfect
item at the best price. All you need to do is tell us what you want.
We're always here, we're always
searching and we're ready to listen. What deal can we find for you?