The ticket system is flawed at best and completely backwards at worst. In order to understand why you must first understand one simple but crucial fact.
Music is a service.
That's the bottom line. You wouldn't make a photographer pay you before he can photograph your wedding. Baseball players aren't required to sell tickets to the Dodgers game before they're allowed to play. So why is it bands are expected to pay up front before they can perform? For those of you who may not know, some venues (particularly those of the shady variety) require bands to pay up front to perform in one way or another. Now the venues know this is wrong and backwards so they have created a little scheme to try and make it seem less like a scam.
They do this with Tickets.
The way this scam works is genius in its simplicity. The venue contacts the band and asks them to perform at their club. But theres a catch. To perform the band has to sell a certain number of tickets to the show. We'll call this number a quota. The quota varies from show to show and venue to venue but is generally somewhere between 25-50 tickets at anywhere from $5-$12 a ticket. The most common from my personal experience is a quota of 50 tickets at $10 dollars each for a grand total value of $500 dollars earned for the venue before you can perform.
If the band doesn't meet their quota the band doesn't get to perform. But don't get any ideas about taking whatever money you did manage to earn and going home. Not only would that cause problems for you and your fans but the venues have thought of this. In most cases the Bands are forced to purchase the 50 tickets outright and upfront and then sell the tickets in order to recoup their money.
So right away the band is in debt $500 dollars. And if they don't meet their quota not only do they not get to play, but they are also out the cost of the tickets. Some venues are nicer than others and will let you play anyway seeing as they already got their $500 dollars. But now the band has paid $500 bucks to perform to an empty room. And even if they did sell all the tickets why the hell should the venue make $500 bucks for doing nothing while the band works their ass off?
If we're essentially paying you $500 dollars, you better be doing something super awesome for us. I'm talking full body massage, spa treatment, steak dinner, free drinks and full fledge DVD/CD recording of our set in our hands and ready to go by the time we leave the venue. But that doesn't happen.
They expect $500 dollars for absolutely nothing.
And that's the real issue. The problem with this system is that instead of paying the bands to perform they are creating a situation where the band promotes the show, sells the tickets, performs and then gets nothing for their work, time and talent. The venue keeps anywhere from 90-100% of the profit and the band gets nothing. This is complete bullshit. I understand the venue cannot stay open if they do not make money, but they need to understand the fact that they need the band more than the bands need the venue. Bands can play anywhere. Parties, parks, other less shady venues.
Without live music the venue is quiet, empty and boring. Sure, they could hire a DJ but will they hold him to same standards as they do the bands? Will they try to force him to sell tickets before allowing him to do his thing? No. They would not stand for that. So why are bands any different? They are the soundtrack for the night. They are the entertainment. They are not there for your exploitation. They are providing a service. You are hiring talent to entertain and draw a crowd.
When it comes down to it bands should be paid for performing regardless of all other circumstances. The only prerequisite for payment should be whether or not the band showed up to perform. Just as the actors in a play are paid for every performance despite attendance. Bands are no different. It does not matter whether the venue has made a profit, it does not matter whether the entire place was empty. That is not the bands problem. That is the owners responsibility. The promoters responsibility and ultimately out of the bands control.
No independent Band can guarantee a high turnout any more than Major League Baseball players could guarantee the same for a game. And any band that could make such a guarantee would not be performing at a shady venue, they'd be at the stadium downtown making money hand over fist. So for the sake of simplifying things just remember this simple rule.
Band performs = Band gets paid. Period.
Now some of you are probably thinking that this all sounds kind of greedy. And that bands who are only in this for the money are in it for the wrong reasons. I could not agree with you more, it shouldn't be all about money. But the sad fact of the matter is Touring is Expensive. Gas, Food, Showers. These things add up, especially the GAS part. Getting from city to city becomes tougher and tougher as more venues start screwing over bands. And when you're on the road far from home, the last thing you want is to run out of money.
But when I say bands should get paid I don't necessarily mean monetary compensation. My band for instance is happy to perform for free if there is an opportunity for some major exposure. For instance when we performed at the San Bernardino County Fair. The fair made the money off of our fans ticket purchases, but we got to perform in front of a couple thousand people who just happened to be at the fair and stopped by the stage to catch the show. That is an amazing opportunity and a fair trade. The fair got some entertainment and ticket sales we got some exposure everyone is happy.
Another (though more rare) instance in which monetary compensation is not necessary is when we have the chance to share the stage with a well known band. Such was the case when we opened for The Matches in 2006 and The Pink Spiders in 2008. We were not paid for those shows, we performed for free because we wanted the bragging rights and yes the possibility for exposure.
The point is, it's not necessarily about money, but compensation.
Now for those of you in bands who are reading this, or those hoping to start bands soon, there are other ticket schemes to be aware of. One of the most prominent right now is what I call the 50+ scam. As in the above scheme, the venue tells you to sell 50 tickets for the chance to play. If you sell 50 tickets and give the venue the money you get to perform and you are paid nothing. However, there is a slim chance to make money for yourself. You see after you sell the first 50 tickets you will then be given 10 additional tickets to do with as you please. The idea is you can sell these 10 tickets as well and make yourself a cool $100 dollars.
Think about that for a second. You just made $500 dollars for the venue which so far has not lifted a finger to earn it. You most likely called in every favor, talked to every devoted fan you have and bugged your friends and family for days in order to sell these 50 tickets. Yet you do not get a single penny! But if you manage to find 10 MORE people who want to buy a ticket you can make a measly hundred bucks for you and your band mates to split. Awesome right? You made a sweet 16.5 cents per ticket. The venue kept the other $9 dollars and 83.5 cents.
Yet the band members are the ones promoting the show, selling all the tickets, setting up the gear, performing and entertaining the crowd. The venue did nothing. They charge your fans for food and drinks, they flick on the house lights when its time and they sit by the door collecting all of your hard earned money. If you are lucky they also have a sound guy who fucks up your whole set by not knowing what the hell he is doing.
So once again I call bullshit. And that is why as a general rule my band (Losers of the Year) does not do ticket shows. We make exceptions here and there when there is some form of compensation as I mentioned above, some sort of benefit for our trouble. But other than that we do not pay to play. And we do not support the flawed system that screws bands over left and right. No band should. No other performers put up with this sort of crap. So why should bands? Let these venues find out how hard it is to fill a club without live music. Let them find out how expensive it is to hire a DJ and pay him whether or not people show up.
Of course it doesn't have to be this way. And at many clubs it is not. There are fair ways to conduct business that does not result in anyone getting ripped off. If the club is going to be open regardless of who is there, the additional cost of putting on a live show is dismal. The lights are already on, the sound system is already on. At the end of the day the additional electricity to run a few guitar amps for 3 hours is virtually nothing. This makes ticket sales unnecessary. Which is why most respectable clubs simply split the door with the bands.
If a bunch of people show up to see the show everyone makes a lot of money, if nobody shows up nobody makes a dime. This encourages everyone to do their part in promoting the show. Some venues go a step further and let the band(s) split the money made at the door amongst themselves and the venue makes money off the sale of drinks and food. After all the band is providing a service and the club was going to be open anyway. Having a band only helps bring in business.
Another common setup includes the bands performing for free, the venue charging a cover at the door and keeping 100% of it but the bands don't have to sell tickets and are allowed to sell merchandise. This is not the ideal scenario. But its better than investing time and money into selling tickets. After all if the crowd likes us we'll make money on CDs, Shirts and other merchandise.
Now perhaps if tickets were easy to sell there would be no need for me to say any of this. Hell if it were easy I'd be telling you to get a hold of as many tickets as you possibly can and go make yourself rich off ticket sales. But the fact of the matter is selling tickets is incredibly difficult. Especially if you're on tour in a place where you have a very limited (or non-existent) fan base in that city or area. Which often results in no tickets being sold. Maybe you're a new band and no one has ever heard of you. Maybe the venue is small and nobody likes it or even knows it exists. These two things make it very hard if not impossible to sell tickets in advance to complete strangers.
But even if you do make your quota of ticket sales there is still a very good chance you will perform to an empty room. Why? Because pre-sold tickets are little more than a very expensive flier. And they usually end up in the same trash can. And even though people paid money for the ticket things come up. Bad weather. Previous plans they forgot about when they bought the ticket. Family emergencies. Maybe they realized after the fact that you were playing at the club that smells like sewage and has the crappy sound system that sounds like shit. Or maybe they just wanted to support an independent band trying to make it on the road and they had no intention of ever showing up.
There are a lot of reasons why the ticket system is flawed and failed. And my band has no reason to play that game.
At the moment Losers of the Year averages about $150 bucks for playing small private parties. Thats 100% profit without having to sell tickets or do anything other than perform. Usually we perform to a "built in crowd" of party goers for as long or as short as we want. Some people pay us more, some people pay less. Sometimes we'll just play for tips and rake in a few hundred bucks. But at the very least we always get gas money and exposure to a full house of people looking to have a good time.
In closing why should any band pay to play or buy into some ticket scheme designed to make money for the venue? It's supposed to work the other way around! If a plumber comes to your house, turns on the garbage disposal and that somehow fixes your problem you still have to pay him because he showed up. He couldn't be anywhere else so you are paying for his time. If you call tech support because your computer isn't working and it turns out you forgot to plug it in they still charge you for the phone call because you used valuable time and resources. If you go to the eye doctor and your eyes are perfect you still have to pay for the eye exam.
Bands are no different. We consider ourselves professionals. We conduct ourselves in a professional and respectful manner. And we expect to be treated as such. Being at one venue means we can't be at another venue making money. So if a venue schedules us and we show up to perform we deserve to be compensated regardless of whether or not the venue made a profit. If the band fulfills their end of the deal the venue needs to fulfill their end of it too. Even if its just gas and food money.
Band performs = Band gets paid. Period.
The end.
Josh Barkdull is the lead singer/rhythm guitar player for the band Losers of the Year. If you are interested in booking the band and aren't a scam artist, ticket scheme douche bag please send the band a message on Myspace.