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Matt Searles



Last Updated: 7/15/2009

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Status: Single
City: HOLLISTON
State: MASSACHUSETTS
Country: US
Signup Date: 2/27/2005

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Thursday, August 21, 2008 
I posted this in a bulletin, but it occurs to me that it might be worth sharing here to.. here's the link to the new track. It's free of course.. I'd describe it as "Ambient Metal Experiment." If the html link doesn't work.. you can copy and paste this: http://mattsearles.com/podcast_blog/2008/08/21/new-ambient-metal-track-experiment-thing-free-mp3-now-available I'd love your comments. /// I've been blogging about this a bit.. and.. idk.. exciting stuff.. I should add that it'll only be at that link for a short time.. after that.. .well, it'll probably make it into a podcast, and thats about it... at least for the short term.. so you know.. act now and all, lol
Thursday, June 05, 2008 
New News from the Old Matt: New Music and social networking related stuff
Ok, its been a little while since I wrote anything here.. So how about some new news?

1, I got some new music.. kinda work in progress stuff.. that I'm making available for a limited time.. or to put it more accurately.. I'm using a tool that allows you to email large files.. so it only stays up on the server for like.. I don't know, maybe 2 weeks?

a link to my "work in progress" catoegory on my blogg which.. is where these works show up... or links to them anyway.

I'll tell you why this work is interesting in the broader scheme of my work.. It's really the first product of the new studio that's... hmm.. well I put out some Reason work a few months back.. but Reason is sorta.. as a production environment.. it doesn't have the power of Digital Performer + Komplete + Kore..

I've been blogging about this project for a while now.. so def check out the blog on mattsearles.com for more on that.. and whatever.

2, I'm now on Last.fm. If you haven't heard of last.fm.. its a kinda social networking site that's all the rage in tech circles.. and more broadly to.. it's a great site for finding music you might not other wise find.. and yes.. I've now made two of my CD's available on there for free... so you can check that out.. and wouldn't it be groovy if we all hooked up over there to? It would clearly help might plight anyway.

My last.fm link is: www.last.fm/music/Matt+Searles and I'd love to see you over there.

I just this moment signed up for friendfreed, here's a cnet video on the subject.. Friendfeed seems to be "what all the hip social media kids" are doing these days.. so I figured I'd join the party.. see what's going on with it.. so far it's very cool.. a way of sharing and discovering content..

my friendfeed link is: friendfeed.com/mattsearles (are you noticing a trend here?)

In other news I'll just go so far as to say that I think I'm starting to get a little traction.. or.. something...

Anyway, thanks for taking the time to read :)
Saturday, March 29, 2008 
Thought you folks might get a kick out of this one.
Friday, February 29, 2008 


Sry, I'm sorta become a supporter. Here's a link to another one that I comment on a little on my blog. (Yeah, I'm finally back in there)

Oh yeah.. and here's that video:

Monday, February 25, 2008 
I refuse to learn from past mistakes.. and thus blog again while over tired.

I think its turning into a psychological need... to just write stuff out.. whatever's in my brain.. screw blog strategy... lets just write!

Ok.. so allow me to talk about the difference between myspace blogging versus the blogging I do on my site. As a general rule of thumb, I can tell you I get about 7 times the traffic, on my site, as I do on myspace.. Which is to say... as many page views as I might have in here in a week.. I'll get in a single day on my site.

So you can see why Id be more inclined to blog on my site.. then here.. particularly if readership has anything to do with soft power.. and if soft power is something to do with our strategic purposes here..

Still, there's something to be said about blogging on myspace.. I feel more casual here.. I feel less on stage, more able to speak in intimate tones... I think part of it is.. if you read me here you're probably a friend.. or... well that's why people blog on myspace, right? I mean its this social thing.. keeping in touch with your friends.. It's not like.. a public relations enterprise!

On my site.. friends who are sophisticated about social media are more likely to read me. These are the folks I meet at all my meet ups.. People I'm more given to feeling shy around..

I could go on at great length about this.. but its not really where my inspiration is pointing me.

I'll tell you what has me excited these days.. It's this computer. I'm really really really blown away. The Mac experience is just a billion times better then the PC experience.. I mean.. look at windows.. You got Vista.. the new one.. and nobody likes it.. everyone hates it.. the other possibility is XP. XP is ok.. but its dated. XP reminds me of working with OS9... all be it in a color scheme that is a bit more painful to bare...

I'm now on Leopard.. which is like.. OSX.5 I think its safe to say that Leopard rocks! Well let me try and describe what I'm playing with...

You have this operating system feature known as "spaces." How many programs do you have open at any one time? It probably depends on various variables, but... typically I'll have open email and a browser.. I may also have open some sort of production environment... so lets say video, music, graphics.. whatever.. Those "environments" could be one or more programs. For instance.. once I get all my shit together.. You'll have Digital Performer, Reason, and Live.. to say nothing of Komplete and Kore..

Ok, so that's a lot of programs... now normally what happens is you have your monitor full of windows.. and how the hell are you going to find the window you're looking for? I mean this is a serious pain in the ass... well, there's two ways.

1 Expose... There are two buttons on the side of the Mac Mouse.. if you click on this, your Mac goes into expose mode. Basically, all your windows scale down.. windows that were on top of other windows.. spread out... so suddenly all your windows are laid out in front of you, and you click on the window you want to bring to the top.

Thats all well and good... but we now have another level to go to.. spaces. Basically.. you'll have all these windows open up... and applications... but you spread them around in different spaces.. if you want to go play with Reason, you just control arrow your way over to the Reason space...

It's very very cool... much cooler then what is obvious from my descriptions.

Another cool feature is.. you have this sorta like track ball on the mouse.. it's like the scroll wheel on a standard mouse... accept that it goes both up and down and left to right.. and if you press it down... you get dash board...

Frankly... I don't know what the hell to do with Dash Board.. Dash bored is a place where you put these various widgets.. There's a lot of interesting widgets out there.. but most of them are a little on the novelty side. Dashboard is something that looks graphically exciting, but in practice is pretty useless.

I guess a part of what is so exciting.. well I have 2 GB of RAM. 2 GB is not really that much RAM anymore.. I mean these days even AIR comes with 2 GB! (sorry, had to be said) But 2 GB of RAM is 4 times what I'm used to.. To me it's an awesome thing to be able to have all these applications open at the same time.. without there being any sort of performance hit as a result. Now I plan to get into the sorta work where 2 GB might seem less then ideal. and I plan to be getting to that as soon as possible.. but until I get there 2GB rocks... and I can always upgrade the RAM..

So I'm a happy camper, as far as this computer is concerned.. I have all sorts of software problems.. but once that's ironed out.. this is going to amazing.

So.. to sum it up.. It's usually said that Mac's are more expensive then PCs. This isn't as true as it looks on the surface.. A comparably equipped PC costs about as much as a Mac, its just that Apple doesn't really compete in the "cheap pc" market.. The negative side is that Apple sorta dictates what features you get at what price point.. where as with a PC you have more choices... but it seems to me the experience of using a Mac is just light years beyond the experience of using a PC.. and that has a hell of a lot of value.

And I say all this while still feeling bitchy about about Apple!
Currently watching:
Napoleon (TV Miniseries) (3-Disc Collector's Edition)
Release date: 29 April, 2003
Sunday, February 24, 2008 
I probably shouldn't blog while sleepy, ha? So often I am in such dark moods at such times.

I'm not so bad as we speak..

I guess its about time to start buying lots of stuff. I payed off one credit card via online banking, my first time attempting such a feet.. and now it's time to get in touch with that credit card company.. and make sure the transaction went as it was supposed to.. as it wasn't reflected in my last bill...

Mean while I have the.. family PR campaign to wage. Lets call her aunt 1.. she thinks I shouldn't pay off all the credit card bills... as it would cause me to run out of money faster.. I haven't spoken a word about my tool investment to anyone in the family.. I imagine they would freak... but still I don't understand there anxiety about me running out of money.

According to her estimate of how much money needs to be spend for.. just daily living.. assuming I wasn't spending money on other things.. I could go on as I currently am.. for like.. a few years anyway. I should like to find some sort of employment between now and then! This even with my "personal projects" taking center stage.. not only that.. but if I don't pay off the credit cards.. thats more money being eat'n up by nothing but interest... and as I tried to explain to Aunt ! Just because I pay them off doesn't mean I can't continue to use them... So if I paid them all off.. had sometime without paying interest.. and then by the end of our adventure... managed to get those credit card bills where they are prior to being payed off.. why.. I've saved some money, right?

The apparent good news is.. I, nore my father, are responsible for any of the credit card bills that were just in my mom's name... Thanks to MA state laws. This means I have more money then I thought I had.

I imagine part of it must be that they don't realize how cheap I am.. that I don't like spending money on anything.. and will go to elaborate lengths not to spend money. Well.. accept when it comes to my studio.. but still, if you read over my recent writings on the subject.. I'm clearly not given to wild spending there ether.. more like lots of anxiety over what I am spending.. actually.. what I haven't even spent yet! I must do lots of research first.. that's my mantra.. or something like that.

A little latter:

I'm now attempting it a chat thing.. for support with my web host.. in the hopes that they can help me get into my site... if they can.. and I can get to my email.. then I can get my reason.. well not serial number.. but whatever it is I have to do to get it to work.. a code thing.. I'm told to type in full sentences as each answer can take 2-4 minutes.. which sounds a little crazy.. on the other hand it is 1 20 am as I write this..

On the TV plays La Doce Vita.. I believe the same guy who did the score for this did the Godfather.. and it's a little creepy how it reminds me of the Godfather... as this is like.. a way older movie.. from what, 60s or 70s or somethng.

Latter still:

I got in! Wow.. so I started my first Reason project on my Mac Pro. Finally something I can dig into! It's been long enough since I had worked with Reason 4.. it kind of took me a little while to reorientate myself to the software. "How do I do this again? But in not too long.. I was doing pretty good.

So, impressions? It's hard to tell.. I'm really going to have to dig into Reason for a while before I have a real sense of how working on a Mac Pro will effect my reason work. It's via using "the combinator device" that you push your computer. The combinator holds within it a combination of instruments and effects.. thus, each time you add an instance.. you are adding an instance of a whole number of devices...

The trouble is that I don't have my keyboard attached to the computer yet.. I don't know how much of a pain this will turn out to be to connect that up, but that's really the next next step I think.

On thing I'll say.. having a 24" HD display is really great.. but it instantly becomes clear, as soon as I jump into Reason.. that I really want that second display.

Ok, lets edit this and post..
Currently playing:
Age of Empires III
Release date: 18 October, 2005
Saturday, February 23, 2008 
There's something about standing still that makes me feel haunted. There's a jewish proverb, which I can't actually recount, that seems to say something to this effect... something about out running the darkness.. though I should say.. it's probably more an effect of "free libido" as we say in the psychoanalysis biz... that then energizes the dark side to sorta peak in on us.

I had a somewhat creepy dream the other day. In the dream, there was my mom. I looked at her kind of funny, as she told me what a great job the doctors had done. I was like "mom, I was at you're funeral, I was there as we put you into the ground." Her face was extra puffy.. as if made so by whatever medication they had used.. from my mom's perspective.. it was no real big deal.. what this medicine could do.

Since my mom died I haven't really dealt with it too much. Or.. it is as if I felt too numb at first.. and now as parts grow less numb, there's pain associated with that... And I just remember that first week... this sense of there being oceans of pain inside.. that go far beyond my fathoming.. One often wonders "just how much of religion is a the force of denial," and I have to say that there is this powerful psychological need to believe in something like an after life.. to believe that one day I will be reunited with my mom.. It's a kind of overwhelming need.. as I speak of it my eyes tear up.

But that's not the whole soul's dark night story, now is it? That is more like the back drop...

The real thing is.. my struggle of career and dreams and... all that stuff. A struggle to be. Swirling around this subject is all manner of anxieties and fears. You do the best you can to walk on fire.. but there comes a time where you have to leave it up to the will of the universe.

So, what's your relationship to the universe? I am often convinced that when i die I will go to hell. Some people, particularly friends, will look at me as if I had 4 heads for saying such a thing.. Indeed, I am "a nice guy." Ahh, but what demons lurk in your friendly neighborhood nice guy?

Well no, I have secretly berried no corpses in the back yard.. and even if I was that type.. I'm not sure I'd do that as I hear the corpse black market can be very lucrative..

"Who are you kidding" is the voice I hear as I try and walk across the fire. It's as if.. in this long period where I couldn't afford studio upgrades... that all the dreams I was dreaming were nothing but rationalizations.. a denial that echo's our earlier theme of what religion might be made of. I try to value truth over psychological neediness.. and thus am pretty at home in some of truths darker waters.. to kind of echo Nietzsche..

So I must wrestle with this "who are you kidding voice," mustn't I? The fear is... you go out and spend a lot of money on stuff you never use.. or you spend a lot of money on the wrong stuff and..

It's hard to explain really.. but making art keeps me sane. Making Art is like dancing with the Gods for me.. It is a time when you and God are one.. or that's the sorta psychological experience of it.. that somehow you become a kind of vehicle of divine forces.. That's your job.

Without my art making.. I feel as if Hell is where the gravity of my soul leads. So.. here I am, weeks on ends.. even more then a month.. because of technology.. not really making my art.. and so I'm stuck out in this dark wood...

Yesterday.. is it even yesterday yet? I took a nap around 9PM, woke up around 3AM.. so that's kinda where I'm at right now.. anyway.. yesterday.. I finally got around to trying to instal Native Instruments Kore.

Kore is.. well a sound tool. You load Kore into your sequencer.. and Kore contains any number of pluggins.. and configurations.. Kore used to just be the configurations.. plug ins sold seperitly and all that.. but the latest version includes some sound engines.. Anyway.. Kore is some pretty cool stuff.. includes a hardware controller.. and will function as an audio interface.

So I go and install it.. and it tells me my serial number is being used by another user.. this keeps me from being able to "authorize kore." That authorization takes it out of demo mode.. so I contact Native Instruments via email... haven't heard back yet.. I haven't heard back yet over my Komplete instillation trouble ether! Let me tell you.. they are getting on my shit list! Why? Well not only am I being told that someone else is using my serial number.. but Kore is freezing when I try and Load Kore.

So what you ask? Well.. Kore will function inside of whatever sound application supports whatever plug in format.. what this means is Final Cut Pro won't run, because it freezes during start up.. as a result of Kore.

Are you keeping track of all my woes? 1 I can't install Reason because I don't have access to the email address they sent the serial number to.. as a result of my hard drive problems. 2 Komplete will not instal. 3 Kore isn't working. 4 I can't do anything on this computer until I get software that will actually run on it! Thus.. everything is in hold.. thus my dark wood.

What I Need to do is get some sense of forward momentum going. If I get that, there will at least be a psychological sense that I'm dealing with the issues at hand. Somehow.. doing research on cameras.. and all the stuff I am dong.. is not enough. I need to be making actual work. This sense made even stronger by having the damn computer!

I still don't have any sense of what this computer is capable of.. Today I ran a statistics program while a computer game ran and saw that the game was using less then 8% of the processor power. This is impressive in that, generally, games push your computer quite hard..

latter:

I grow over tired, time for bed.
Thursday, February 21, 2008 
I've grown somewhat used to constant blogging, constant writing.. though not constant posting.. this has developed a momentum in me, that I don't want to stop.. simply because I can't get into the blog on my web site..

The momentum urges me to write about.. well I suppose my daily life. Self critical voices, in my head, suggest that this sorta thing wouldn't be interesting to anyone out side of my self.. which may have more the a grain of truth to it.. still I always believe that biography, or auto biography, can have value for more then just the subject. Still, I fear being too self obsessed.. and then on the other hand, I'm so isolated that.. who am I going to talk to about this stuff anyway? Might as well just speak to anyone who might stumble across these words.

I'm going a little mental these days. I suppose a lot of this has to do with loosing my mom, and how this has changed my daily life.. my own struggles to cope.. along with a constant questioning as to wether or not I'm making the right choices now.

The big choices involve spending lots of money. There's an equity loan on this house.. which is for my father and I to live on. That equity loan amounts to a portion of the houses total value.. I don't know what the to total value is.. as the only thing I have to go on is an estimate from when the housing market was actually good.

Of that equity loan.. my mom had put it into a CD. I took it out of the CD and distributed it between two new CDs, and the checking account.. From here it's "pay off whatever credit card bills need to be payed off.." and then you have a budget for tools.. this latter category being the part that has me wondering if I'm making the right choices.

I told myself I could spend a certain amount of money on tools.. and now its turning out that to do what I want to do.. is probably not entirely possible on my limited budget. It's possible for me to spend more.. I suppose there's nothing keeping me from doing so.. the only thing is I feel like.. before I go and spend that money, I really have to revaluate everything..

Let me see if I can take you into the upgrades I'm looking into. 1 You have the sound studio tools. In here we have a few categories to think of investing. a) effects, b) instruments, c) stuff people could play if they came over d) DAWs e) other

For effects.. we are really talking about effects for mix engineering. These are EQs, Compressors, stuff of this nature. Getting serious about mix engineering has been something I've been dong for a while now.. but not having a fuller pallet of effects suitable to mix engineering.. well that's a little bit of a problem.

Instruments. Well.. I'm moving to a new computer that uses different technology from the old computer.. and thus there is a need to upgrade the old software so that it might run on the new hardware. In this category, I suppose, we could includes DAWs.. the digital audio work stations.

"Stuff people could play" includes instruments you could have in the studio so if people came over.. you could make some noise.. my thinking on this subject is that it should include.. an electronic drum set, an electric bass, and maybe another guitar. All of which should be on the uber cheap end of the spectrum.. besides facilitating collaborations.. this would give me new stuff to start exploring.. and new ways of working.

Ok.. well the list of stuff is probably too long for me to go through, and still retain any interest on the part of my readers.. but this covers a part of the music production tools that I might like in my studio.. The trouble is that music production is only one part of the over all equation.. . which also includes photography, video / film making, animation, special effects.. and both Interactive and print design.. and probably some painting thrown in there to.. just for good measure, right?

So then you say "I want to do all this stuff for X amount of money." What you do is you go through and research the subjects.. the tools.. and try and get an idea for what exactly it is that you want to do.. in a very specific sorta way.. so that you can look at the various tools and figure out what the cheapest way might be to do the specific things your after.. at the quality you figure you need. And all along you make compromises.

The trouble I'm getting to are two fold.. 1, It seems like all I want to do might be unrealistic in terms of how much you need to learn to do it all. I'm figuring it'll take at least 6 months.. just to kind of get up to speed on a lot of this new technology / stuff I want to take on. 2 It maybe to expensive to do all I want to do, at the level I'd like to do it at.

Latter:

Good news just in.. There's a little conference / seminar coming.. on video production. One of the biggest challenges I'm now confronting in putting together a budget, is developing a sense of "what's out there." what you need to achieve X thing.. and then what the prices are.. What are the trade offs I need to make? I don't even have a framework for really understanding this.

The area's I don't know enough about are photography, video, and animation. In these areas... the question of what video camera I should get features fairly prominently.. The cost of professional and prosumer cameras are dropping rapidly as we are now in the middle of a technological revolution in these areas. Consequently there's a lot of really good cameras you can get for around $1000. The question is.. should I spend even more then that... to get a really good camera? Say as much as $3000? And then if I did' how would that rearrange my priorities? Another words, as soon as I start thinking "why yes, it's really important to get this particular thing, that is significantly more then I had initially anticipated.. now you have to rearrange everything else..

Am I rambling a little bit? I suppose the point is that I need a fuller picture to balance stuff out by.

Video can get so expensive so fast. I realize this the more I investigate what you could call "low cost pro stuff."

One question is "how serious do I really want to get with video?" How much I spend in this area ought to reflect how important it is in relationship to everything else I'm doing. Prior to my current adventures in studio upgrading.. the sound part of my studio was probably about $10,000.

Ok, this is probably too long already.. so let me just leave it here.
Wednesday, February 20, 2008 
I don't know if the the computer has really died.. but I'll give you the story... the ramifications of which is that I can't seem to get into my website... which means I can't seem to write in my proper blog.. so here I am..

I got the new computer. It's a Mac Pro. For those not familiar with what Mac Pros are.. they are uncompromising... most computers you buy today will have 2 processor cores... this has 8. It only came the other day, so I haven't had a chance to fully explore what this thing is capable... on my adventures to get so I might explore the power of this system.. I made what we call in the biz "some dumb ass moves."

I took the hard drives out of my old Mac, and brought them into the new mac.. frustrated on how you had to kinda jam them in there.. wondering why reviewers talk about how great this design is if you have to jam it in there so much.

It was shortly after this that I discovered that the hard drives I was trying to put in the pro were not compatible with the pro. The way you connect the drive to the computer involves these little pin things.. which got mangled from the jamming of them into something not made for them. I took some time to try and straighten them out, before putting them back into the old computer.. got that much worked out.. but now for some reason the old computer isn't starting. In fact I'm not even getting the "can't find drive" thing.. so I don't know what the deal is..

Frankly I'm over tired.. too tired to try and work this out.. I figure its dead... but I secretly harbor some hope.. It would sure make a big difference if I could get into those old drives.. and get the data out..

A lot of it is not knowing your passwords or user names to any of these sites.. this is made more problematic as I just got Fios.. which means I'm about to loose my old email address... so, assuming I can't get into the old Mac, I loose the ability to get into any account I had.. that was set up to use the comcast email address. To make things even worse, I bought a software bundle.. that only existed on that hard drive.. and I don't know that I'll be able to get that software now.. which is a significant set back.

Ok, time for bed.
Saturday, January 05, 2008 
I just published an episode to one of my podcasts that was recorded about 4 hours after my mom died. Since she passed I sorta fell down: For the first week I probably had no more then 30 minutes of thought that dealt with anything other then dealing with the loss.. And then after that, particularly with the holidays and all.. It's just taken a while to sorta get on my feet and get cooking again.. Well now I'm sorta mid way into the process of standing up and all that.. And so I've finally gotten around to updating the podcasts.

I think this episode is kind of powerful just for its raw nakedness. One of the things I've been thinking about, in relationship to my social media ventures is.. well how do you want to present your self to the world? What do you give and what do you hold back? My spirit wants more openness then most folks would think sane.. and to some extent the picture I paint of myself is, after all, an artifice.. so you can put a little macro focus on your soul.. but how do you understand accept via context? All of which is sorta evolving in my thoughts of how to approach social media as an artist.

Anyway, so here's the episode: Episode 11: A few hours after my mom left
Currently watching:
Eyes Wide Shut (R-Rated Edition)
Release date: 12 June, 2001
Sunday, December 09, 2007 
It's been a while since I've blogged here, ha? I've been blogging and podcasting more at mattsearles.com and, of course asymmetricbizcult.com So the narrative continues over there..

Anyway, yeah, my mom just passed away. I mean, I only just got back from the hospital.. its like 3 am.. we got the call around 2.
Saturday, October 20, 2007 
As I write this I'm over tired.. I'm up past my bed time.. because I'm watching the Red Sox game.. I don't generally watch these games until it comes to the post season.. and so here we are. But that's not really what I came here to talk about.. oh no, today it's about my plan of attack, so lets dig into this a little bit.

I'm now looking into mastering Indra's Net, a CD of mine that I made to give away.. Lets explore / talk about this project.

It seems like ages ago, but back in the days when credit was cheap I moved a whole lot of money off a Guitar Center credit card onto a card my mom got in the mail.. for putting the money on this card you got a free budget Dell lap top... which turned out to be a good deal faster then my main computer. Shortly after emptying the Guitar Center card there was an incredible deal on a software bundle known as "Native Instruments Komplete." So somehow I got a free computer and some amazing new software instruments.

Komplete is very bad ass... and I think it particularly seemed so at the time when so many of the instruments in the bundle had so recently won so many awards. However much bad ass - ness you want to attribute to Komplete, there is no question that there is a hell of a lot of technology and power to be found in Komplete... And this was a huge kind of studio upgrade to acclimate myself to... And basically Indra's Net was my acclimation.

The biggest acclimation challenge was coming to grips with various types and approaches to sound synthesis and sampling. For something close to 50% of Indra's Net I wasn't bothering to do any patch editing... It was all factory patches for me baby.... I mean it was just about seeing what these instruments were capable of... You have all these new tools and you don't even know what they are good for.. You're trying to use a hammer to put a screw into a board.. Eventually you get the swing of things.. and that's when you start exploring the true depth of the technology.

Maybe I should try and express just how insane this bundle is... from the box on Komplete 3 (I started at 2, and 5 is the current, just out, version) "Komplete 3 Includes 13 sound tools: synthesizers, instrument emulations, samplers, and effects." So how can I put this into basic terms.. You have 13 instruments of various levels of depth.. But lets just say that Absynth alone comes with over 1000 patches.. so 1000 sounds are already programed into Absynth's libraries.. and that's before you get around to rolling your own.. pluss there's a place online where you can trade you're creations with other members of the community making it somewhat endless... If this wasn't enough you got 25 GB worth of sample libraries for 4 different types of samplers...

So just learning one software instrument... learning the whole of it.. even for a fairly simple instrument.. (particularly when you're new to that type of synthesis / technology) can take you a few weeks.. And believe me.. some of these go very very deep...

At a certain point I got into the murky depths of sound synthesis with this stuff. I found Absynth an absolute joy to program.. Just really really neat... The FM-7 is based off the DX-7 which is perhaps most famous as the sound of Brain Eno.. FM synthesis has a little bit of a learning curve associated with it.. I can pretty confidently tell you at this point.. that I'm not a master of the medium.. but I have crafted a small library of sounds that you can hear on Indra's Net. Kontakt is a crazy sampler.. And its gone through a number of revisions from the first version I started to play with.. The trouble with it is I never have enough RAM or processor power to take full advantage of what it has to offer.. So I don't know that there's any examples in Indra's Net of Kontakt..

I think when I got Komplete it's list price was around $1,500.. and I think its now common that you can pick it up for a $1000... Though I got it for a lot less.. I think around $600 or so? Also in my tool library is Reason.. which retails at around $500... which strangely doesn't appear too much on Indra's Net... but Reason also comes with a number of synths, samplers, and effects...

Anyway this is not exactly what I wanted to talk about.. So lets get to the tail of mastering...

I haven't totally started the mastering process... But here's what I'm doing: My computer has a crummy mono speaker on it.. it also has an expensive 18 channel sound interface that connects it up to a 5.1 THX surround sound system.. or $200 head phones.. So I've been listening to this stuff through the crummy speaker.. the reason being is that many people who will listen to this stuff will not hear it under ideal conditions.. the goal of mastering is to make it sound as groovy as possible on a crummy system as well as on a good system.. Basically I'm just going through all these files to listen to on the crummy speaker to see what I have.

Here's the plan of attack on this:

For the time being I have 4 environments where I could approach the problem of mastering: Reason, Live, Peak, and Digital Performer. For serious mastering you would probably want better tools then this.. in the form of waves mastering bundles... But... Well...

One of the first things I have to do is get on the phone with Steinberg.. makers of Cubase. I own Cubase, after all, and there dongle system has sort screwed me over.. so that I can't use Cubase. I've sorta not let it get to me.. I have enough tools that I can just sorta.. move over.. but its time I see if there tech folks can save me.. If they make me drop a lot of money to fix the problem... then to quote some of the fine folks of the TWIT podcast network "Steinberg is dead to me." ALL of Indra's Net was produced with Cubase... The best way to fix problems in some of the tracks is to open up the files in Cubase.. and fix them there.. If I can do this.. then you can argue that mastering isn't even all that important.. and for that matter Mastering could also be done with Cubase.. which would be nice as Cubase would be the program I have the strongest mastery of... with respect to this sorta thing..

If I can't get into Cubase to rework the authoring files.. then that means the mastering process will be, in certain places, about making the best of a less then ideal situation...

There are, believe it or not, some pretty good free tools out there.. That will do some of the job I'm looking to do.. that will handle the mastering process.. The trouble is that I don't know were to start with these free tools.. and I'm working under a pretty tight deadline here.... so compromises are going to have to be made.

Ok ok.. so lets get out of this music talk... lets look at the big picture here: In a couple weeks comes podcamp... and promoting my music to podcasters is one part of my goal.. lets look at what we got here:

I have 2 podcasts.. or I plan to get 2 podcasts in gear by podcamp.. It is possible that I might shoot for 3.. So one of the more important objectives is to get these podcasts ready to go for podcamp.. also "printed materials," which is to say my business card printed up. I might like to hand out CDs of Indra's Net.. I'd like to have postcard / sticker sized stuff for all the podcasts and my music.

Next morning:

Well the sox fell a part last night.. I say they should of pulled Shilling that much earlier, and kept that other fellow in longer, and maybe not brought that dude, that my mom was booing, in.. and they might have won the game..

So my basic goal for podcamp is.. Well let me see if I can explain this right.. In my view, the secret to social media marketing.. is developing relationships.. It's all about relationships. I think this is true of business in general but.. Somehow in social media the importance of this seems amplified. Basically every single person at podcamp will be an influencer, and there will be 1200 of us. What I mean by influencer should have been covered in my last blog entry.. [an entry I may or may not post latter] But basically... if you're showing up at podcamp.. there's a reasonably good chance that you're some sort of a podcaster.. now.. you might have a big audience or you might have a small audience.. maybe just 5 of your friends listen.. but ether way.. you're an influencer.. and you're going out of your way to pursue this thing called podcasting....

It's sorta like if you wanted to go get publicity for whatever you were trying to get publicity for.. you would probably want to develop a relationship with the press... that onto its self doesn't get you press, but it doesn't hurt.

If you were being ultra strategic about this.. which I'm afraid I'm not really being.. you would say that over the course of the year.. you meet lots of people from all over the world.. via social media.. via online means.. and when podcamp comes.. this is your opportunity to meet that person in the flesh...

Anyway.. so its about building relationships.. How do you build a relationship? I mean this in the sense that ok.. you're in this convention center with 1200 strangers, now what? How do you go from that to having relationships? Well I think you go there with a mind set of sharing your passion.. "I am excited about X, X is so exciting because... " So some of that passion is for podcasting, and then some of it is for whatever it is that gets you up in the morning.. And my feeling is if you can share this sorta thing.. if you can connect with people on this kind of level.. I mean if you can be really real about it....

Latter that night, feeling over tired:

I'm working on "landing a dream job." Obviously... what technology one has to work with has a big effect on what one is able to do.. and landing the "dream job" is a kind of job that would help fund, in a rather game changing sorta way, the sorts of projects I'm talking about here. The topic of dream jobs is out of the scope of this entry.. but lets get back to the topic of music, technology, and budgets:

To some extent talking about how much a set of tools costs should give some indication on complexity. I have a notion of a kind of dream studio I'd like to own. That dream studio isn't really "that" expensive.. I mean.. does some calculations in his head..

Drum roll please.. a rough guess: $9,270. When I say rough I know there's any number of things I could spend money on that aren't a part of that number.. that number is, after all, a kind of "dream studio on a budget." Not only this but we are only talking sound.. But that is an amazingly small number, isn't it? Yeah, I guess for a dream studio you should add a couple grand to that, but still that's pretty small.. Anyway, so that's a number that.. hell, I could afford that with much less then a "dream job." And I should maybe say at this moment that what I think of as a "dream job" has nothing to do with how much money you make.. but based off "what my dream job is," the sorta money one can make doing that sorta thing.. is what I'm talking about here.. not to be to cryptic.

Anyway.. so if we understand that your tools have implications on what you can do.. lets explore what what the next CD of mine would likely sound like.. or be about.. if I were able to get this money together.

As I listen to my work.. I keep thinking that I want to make a kind of music that is.. Word's are failing me here. I see any number of huge revolution's happening in my work.. These revolutions have a lot to do with "how I work." We are talking about tools that open up new possibilities with regard to process.. So lets just say this is one layer of it.... And this is a pretty complex layer.. which we won't go too far into.

Mix engineering taken to the next level.. In this dream studio I would really have the tools to do it right... from which I mean everything from the sort of effects library sorta tool set for the mixing.. to the acoustic treatment of the studio space.. to proper reference monitors.

I suppose we should talk about process a little bit here: We are talking about a studio where you can invite musicians over to work.. where there are instruments there that people can play.. 2 Guitars, 1 Bass Guitar, 1 Keyboard, 1 Electronic drum kit. I can just imagine taking the drum lessons!

A day latter:

In that budget of $9,270 is included $1000 for effects.. This is loosely based off the price of Waves bundles.. like say $900 for Waves 360 Surround Native which is for mixing in surround sound.. Or Waves Gold Native Bundle which is now sell at $972 street.. These are the effects you need for mix engineering.. A cheaper bundle from waves that looks pretty good is the Waves Native Power Pack for $375. Some of the Waves bundles have over lap.. where you'll see the same effects in different bundles..

Another nice bundle from Waves is the Waves SSL 4000 Collection Native for $750. SSL consoles are prized in the studio system.. a console being, essentially.. the kind of mix controller you see in the movies.. or in pictures of your favorite band.. that part of the studio that looks like some kind of a space shuttle cockpit controller.. SSL or Solid State Logic, is a leading maker of such consoles and the Waves SSL 4000 collection gives you the kind of compression, EQ, and dynamic controls found in the actual consoles..

Another tool I'm looking at that fits into the same basic category is Focusrite Liquid Mix that runs at about $800 on musicians friend.. Liquid Mix uses a special DSP box, lets call it.. that operates as a control surface.. and it will run 32 channels of compression and EQ.. that your computer's processor doesn't have to deal with. What's nice about this unit is it uses "convolution" to model various vintage EQs and Compressors.. It ships with 20 EQs and 40 Compressors, with more available for free via an online library.

If your goal is to have a serious studio for Mix Engineering you don't just by one of these bundles.. you have many bundles from which you can mix and match.... So you can see, just based off of what I've mentioned thus far.. that you could easily invest $3000 in effects alone. For me.. lets say my ideal might be the Waves Gold Bundle, plus the surround sound bundle, and the Liquid Mix bundle.. So we are talking $2,672... so Add $1,672.. to that $9,270 budget...

What I want to be able to do is get VERY serious about my mix engineering.. I mean I want to be in a situation where I have the tools, at least, to compete with the best pros in the industry... That doesn't mean I'll be anywhere near them in terms of what I'm able to achieve.. But that I can seriously aspire to be on that sorta level... and have the proper tools for that journey and adventure.

What I'm doing is very distinct from what "the pros are doing." Basically you see various mixing styles centered around various musical styles.. And what I'm trying to do is invent a new style.. So there is a broad set of skills and knowledge that's broadly a part of the mix engineer skill and knowledge sets that I need to be drawing from.. And I ought to be studying the production styles of musical forms that in some way related to what I'm trying to do, and the directions I'm trying to go in.

So at this point you might wonder.. if you're not up on all this technical mumbo jumbo... what exactly would this mean to the music I produce.

A little bit latter:

Well.. lets take a look at my sound work online.. what I've made available thus far: If you take a look at Viveka.. This is a CD that was produced on a G3 350 and a G4 867.. with Cubase, Reason, and Reaktor. Now Take a look at Indra's Net... who's tracks I'm giving away for free.. This was done with Cubase and Native Instruments Komplete (Which includes Reaktor) and there's a little bit of Reason going on.. And here is where my exploration of Mix Engineering is beginning to get serious.. It's not as if on Viveka I didn't know about Mix Engineering.. or basics of it.. but it's Indra's Net where it gets serious.. and you can really hear the difference... and of course the Lap Top and the tools with which it's produced is much more powerful.

Now My Current Project is G.G. Moe Cow Gay.... The Tracks that are up there so far are done with Reason on the Lap Top and Live on the old G4 867.. along with some of the Native Instruments stuff..

So what do we hear going from Viveka to GG? We hear an evolution in sound scape... Where the complexity of sounds goes up pretty dramatically.. both in terms of the complexity of the sounds that are a part of the over all sound pallet, the sound pallet its self, and in the way the sounds are combined.. Indeed when we get to G. G. we really feel like we've left the planet all together..

I'm listening to some of this music as we speak.. feeling transfixed by it...

Well anyway.. In many ways the music I've been able to do so far.. is ridiculously limited by my technological limitations. Especially when you consider that half my software I can't take full advantage of because of how weak my computers are!

What would happen with the upgrade is.. Imagine that every individual instrument.. Is a channel.. in a computer.. right now.. that that channel can me fed into auxiliary channels... of which there can be a fairly limited number.. which is in large measure how the sense of space is created in the mix.. If I were able to upgrade my computer, and these tools.. 1, The number of auxiliary channels you can have loaded with various effects to create a sense of space goes way up.. as well as the quality of effects.. Plus you have a level of "dynamic control," and I know this is a little in the rabbit hole.. but by dynamic control I mean how you can control fluctuations in loudness across frequency space.. In order to make a good mix.. you isolate the different instruments into there own individual frequency spaces.. so that you can clearly hear all the details of all the sounds.. And you can control how loud the over all channel is.. while maintaining its sorta performance integrity..

Because my music is as radical as it is.. the approach to mixing it is also unconventional.. It's a style where the spacial location of instruments and sounds move around.. as well as what frequency space they take up at any given time.. At the moment I don't really have all that much precision in my ability to control this sorta thing... My current process provides ways of compensating..

Maybe the best way of saying it is to imagine what we are talking about here is how we paint a sonic picture.. And what I want to be able to do is bring you into this incredibly lush universe.. Where not only can you see that there's grass over there.. but you can see every blade of grass, and you can see how those blades of grass are responding to the wind..

I mean I want to create these incredibly dense sonic sculptures... Like maybe I spent a week working out a guitar part.. and recording that performance.. And when that guitar is doing its thing.. we've got a production style that is very much a heavy metal sorta style.. So we are like.. off in the land of Maryln Manson, Korn, and Rob Zombie.. and maybe Nine Inch Nails.. And it has that kind of rich sound design.. We are off in a very Goth sorta land scape.. And there's a way that composition is... well its nothing like any of the metal styles we are describing here.. Compositionally its my sorta madness..

Latter:

What I find compelling.. particularly about the G.G. Moe Cow Gay tracks.. is the way it doesn't feel exactly like we are listening to music.. in the sense of melody and harmony.. It is more like we are in a world of living sounds.. who have a behavior that.. though is composed with notions of harmony and melody.. we do no hear in those terms for much of the time.

Behavior to me.. is something I think about when programing digital instruments.. depending on the instrument. In Absynth, for instance.. you can program how it sounds via "envelopes." Envelopes are common fare in digital instruments.. But Absynth's innovation was to have envelopes that can evolve over long periods of time. The best way to think of this is to think of a grid.. or lets say a bar chart. On this grid or bar chart you have horizontal and vertical space.... the vertical represents a number.. lets say 1-100, and the horizontal represents time. That number of 1-100 can be connected to any parameter of the instrument you like.. So it could be pitch.. it could volume, it could where the sound is coming from in space from left to right.. or even it surround sound.. It could be how much of a particular filter or effect is applied to the sound.. The absynth, basically, has 3 oscillators.. The oscillator is the start of the sound.. or the source.. in it you could have various sound wave types.. you could have a sampled sound.. aka a recording of some sort, or any number of other things.. all 3 of the oscillators could have its parameters controlled by different envelops so that the relationships of the of the various elements of the sound created can be controlled independently.. and you can have a sense of the sound evolving over time.. In addition.. there are certain key points in the envelop.. for instance.. if when you hit a key on the keyboard.. there is a part of the envelope that is triggered... and when you let go of the key there is yet another pat of the envelop that's used.. You can 'snap the envelop to a grid' which can make the sound being controlled operate in a rhythmic pattern.

The result of all this is that the program you create will behave / respond in a particular way to your performance on a keyboard, or to how you program a MIDI sequence that it is to play.. These implications must be taken into consideration when you perform or compose with it.. The next layer happens in the mix.. Lets say you have a program where the components of the sound move a little bit.. between the left and right speakers.. aka the stereo field. Now imagine the the channel this instrument is on is fed into an auxiliary track that has on it a stereo delay of some sort. The delay makes it so that when a sound is played.. it will echo... over time.. the echos will grow quieter over time.. and the sound of the echo is somehow different from the original sound.. so lets say it grows "less sharp" sounding over time. But also.. imagine that the echo happens in the same place with respect to the stereo field, as the original sound.. and the "less sharp" quality makes it feel like it's further back in space.. Now as you play / compose with that instrument.. that is moving around in space.. you automate the mix.. so that though the sound its self, because of its program, moves around in space.. in the stereo field a certain amount.. your also moving it around in stereo space on the level of the mix.. All of this is creating additional "issues" which you will need to take into consideration as you're composing.. For instance.. if you play one note, and then you play the next note up.. a semi tone up.. the harmony created between the sound you are playing and the echo of the delay.. will be a dissonant harmony: It will sound dark..

This is what I mean by the "behavior" of sounds.. and composing for behaviors.. As of this moment.. it's too quite to hear unless you really crank it up (though I'll be fixing this soon) If you listen to "A Short Trip To Another Day" on Indra's Net you can hear an example of what I'm describing.. This is an ambient track....

Day's latter:

Wow, this is sorta an interesting blog entry.. I go pretty far into music production.. probably much deeper then the casual reader had ever really thought about.. I mean.. Perhaps you'll listen to you're CDs / iPod a little different then you did yesterday... It's kind of neat and interesting though, don't you think? lol, Yeah, download Indra's Net, ha?

Anyway, so plan of attack.. I never really got to this did I? Side tracked by music production.

So Podcamp is now only a week away.. and I have to work my butt off to get ready for it... one project was to create a business card, and get it printed.. which turned out to cost more then twice as much as I had expected so I have no idea on earth how I'm going to pay for it.. which has me in less then the ideal state of mind about things.. But that said.. I'm really excited about how it turned out, so check it out:

Matt Searles Podcast Business Card

I'm really digging how this came out.. The other side, of course, is:

My Asymetric Biz Cult Podcast Business Card

What I like about the first side is "The Matt Searles Blog & Podcast: Thoughts and Sound of Media Artist and Thinker Matt Searles." It's a real big challenge to figure out how to convey what you're doing inside of a sound bit and I think I've done it.. So I'm very happy about that. I mean I really feel like this really get to the heart of who I am.. And I love how the elements come together...

You have the Matt Searles logo which is.. such crazy typography that you can barely read it.. but it looks beautiful.. almost like some kind of Manga thing.. Then beneath this we have Iron Maiden type typography... And then we have typography that.. It reminds me of the packaging of Criterion Collection films.. its somehow sophisticated.. in a kind of authoritative way.. So there's a very interesting way that these play together.. That again I think is expressive of where I'm coming from.

Then there's the G.G. Moe Cow Gay painting in the background.. which I use, for instance, as a repeating background on my twitter page.. Also there's a weird graphic of my face that looks like a painting is tattooed on my face... this is the graphic I use in iTunes for the podcast.. Which, because the "tattoo" is actually the painting.. has the same color as the painting... So they go together to create this big kind of block.. which contrasts with the other block that is a close up of my face.. which also happens to be the profile pic I use on all of my social network sites... and is also the same pic which the painting is tattooed onto on to... So there's a lot of interesting things going on that way to...

If this were not enough.. the G.G. Moe Cow Gay painting also appears, all be it very darkly, on the Asymmetric Biz Cult side of the business card.. And I think there are interesting ways the two sides play against each other.

Anyway.. so the feeling I get from the Matt Searles Podcast side is.. Here is a serious artist.. It's as if we all see lots of art all the time.. but here we are encountering someone who's a few steps elevated from all that.. And the interesting thing about the close up of my face is.. You almost read it like.. this guy is probably "a great artist" and yet.. he's not living an easy life as a result.. He is someone who suffers as much as you do.. maybe even more then you do..

And then how does that play with the heavy metal typography? I mean how do all these parts play against one another.. I think there are very interesting and subtle things going on here.. The way the painting over my face is almost like a tattoo, almost like war paint or something.. And the fact that this business card is a part of "personal branding" and all this kind of thing..

But this isn't into the subject of plan of attack, is it? It seems like I'd have to write a lot to finish up the story.. and frankly.. its already a little long.. so I think I'll just post this as is...
Currently watching:
Aristide and the Endless Revolution
Release date: 25 July, 2006
Saturday, October 06, 2007 
So I'm doing a little experiment... as of sometime yesterday I announced on all the social networking type sites.. or most of them.. that I use.. that I was releasing some music for free down loads.. I'm curious to see how many people I can get to down load this here free music..

So you can help me, of course.. First, you can down load them your self! You can down load my music free here. Second, if you dig the music.. or if you're sorta following me enough to feel in anyway like.. you want me to succeed... you can share this link, and my plight, with your friends.. and we can see, together, how far we can spread this.

Ok, so lets get a little back story on this. The link To where you can down load my Indra's Net "CD" for free. is.. well its music that I planed on releasing for free from the time I started it.. It's actually a full CD for which I only have up 4 examples at the moment...

So I've talked about my music in recent blog posts.. sorta what its about.. but let me give you the basic story here:

I'm making a kind of radical musical form.. It's innovative.. It's a kind of new invention.. It doesn't fit into any known genera.. I think it has a lot of qualities to it that I believe more music out to possess.. I'm rethinking traditional musical structure.. in deep and profound ways.. this is serious music that's not like anything you're likely to hear anywhere else... So if these are qualities you think are valuable.. then I urge you to share this stuff...

Anyway... So the deal is.. when your dealing with music like this.. that's so far from a traditional genera.. so far from the world of the known, how do you market it, how do you promote it?

Well.. I figure for starters.. why not just mention it in this blog.. and everywhere else that I might be social networking.. that I might have friends who might be sympathetic enough to engage in this process..

I'm also exploring ideas of social networking and the social web as marketing tools... marketing tools for an artist like me.. So I figure it's time to start pushing a lil here and there.

So... here's some thoughts of what I think is different and special about this.

First of all if you message me I WILL talk to you.. You can approach me.. I'm not really someone who ought to be put on a pedestal in anyway... I sorta have this feeling that the only way this stuff is going to get out there is if "we make it so." So it all starts you my dear reader, or perhaps I should say us..

So, you might be wondering "why is Matt giving away his music for free, what's the plan here?" Well I figure.. The first objective I ought to be going after is finding an audience... which in large measure is really about getting this music to people whom might like it.. And then, if you really like this stuff.. . maybe you'll wanna go see a show.. or maybe you'll buy my next CD... or maybe something..

A few latter:

Anyway, so this is just the first step... Which is just about you and I... And as I go forward.. I may talk a little bit about social media and all this sorta stuff.. and as a part of this process I'll provide you with tools for helping me promote this music...

One of the things I'd like to do is get a conversation going about this music.. I've got a blog and podcast that I'm about to re-launch that will be, at least in part, about giving this conversation a forum.. And the larger conversation about how we can participate in creating a new kind of media experience.... and how social media marketing can help the artist... and all this sorta thing..

So stay tuned for all that.. to check out the music.. and I thankyou for your support :)
Currently reading:
Marketing to the Social Web: How Digital Customer Communities Build Your Business
By Larry Weber
Release date: 22 June, 2007
Thursday, September 20, 2007 
Currently watching:
A History of Violence (New Line Platinum Series)
Release date: 14 March, 2006
Monday, September 10, 2007 
Today's full blog tittle was: Welcome to might nightmare: the mind of an artist: on prophetic music composition, production and the biz.

I'm out in a strange zone.. I've been meaning to post on this.



To make a long story short.. I eventually came to this notion that what I really must do is let myself do whatever.. to just let go of the reigns.. I'm not even going so far as to say I've succeeded in doing so.. but it has sorta changed things for me. Letting go the reigns doesn't quite do it justice.. there's a lot of eastern philosophy stuff and depth psychology that is in my thoughts on the subject.. but to go too deeply into that would be to engage the long story.

Anyway.... so my horse has led me back to music, it seems. Lately I find myself picking up my guitar.. plugged into my computer where I have software that... It's kinda like having any amp set up you could ever dream of, plus whatever effects... and you just play into it. What I'm trying to do is write some songs.. But I'm soooo rusty, I mean its been so long since I picked up the guitar in a really serious sorta way.

The effects of the rust mean that it's going to take you a while before things come back to you... So you feel a little like you're just pushing up against a wall. The big thing here is something like: As a guitar player you can pretty much play anything.. you just have to figure out how to play it.. or to put it another way.. You can be whoever you want to be, you just have to dream it and go after it. Another words you're playing.. how you play, has something to do with how you play.. Inventing exercises is about asking your self "what technical abilities do I want to have" and then you go after them..

I'm not at the point where I'm worrying about exercises too much.. I'm at a point where I'm basically stringing chords together trying to put riffs together.. trying to make little things that work together.. It's me trying to engage in an organic compositional approach..

Sitting with a guitar in your lap working stuff out is about 180 degrees from sitting at a computer programming sequences. On a sequencer you program your sequence and it plays, period. A sequencer can play anything you wanna throw at it, and it'll play it flawlessly.. You can program out crazy nonsense and you'll get a perfect performance out of it... But sitting with your guitar in your lap you're lucky if you can remember which chords go where... do you know what I mean? You'll throw a few chords together that you think will have the right sorta effect.. and you'll just play around with them to try and put something together.. and eventually you'll be like.. well you'll ether abandon it or come across something you'ld like to really keep... and really what happens is you become like a collector of all these little things.. little riffs over here.. little riffs over there.. and then you're trying to put them together.... and then you want to explore variations and.. eventually, if you push hard enough, stuff starts to come together.

So the process of writing music on a guitar couldn't be more different then on a computer... and somehow I want to integrate these two approaches.

I must say at this point that I do not know if I'm serious enough about what I'm trying to do to follow it through.. but so far the magic of the adventure is enough to keep me here.


So last night, for whatever reason, I went to listen to some of my music. I have a lot of my music up at virb.com/mattsearles, so you can give it a listen for your self. It's been so long since I've made the music that's up there.. so long since I played with the tools of the trade... That I really felt like I was able to hear it objectively. ...And I was really blown away by what I heard. It sounded deep, profound, mystical, and interesting.

There are certain things about my music that I've said so many times that it now bores me to say it.. but here, let me say some of this again: The music I create is not like any kind of music you've heard before... It is some radicle new thing.. and so you can't even listen to it in the normal way. I don't say this to in any way intimidate you... I mean there is music that's out there that is hard to listen to in a kind of ultra serious sorta way... which music snobs can kinda cling to a little bit and.. I think my music probably does live in this sort of area but I don't think it's that hard to listen to and I don't think it has the proper pet-a-gree as of yet for snob appeal..

I think of it, a lot, as sonic painting.. It's expressive in a way that painting might be expressive in.. Which I think has something to do with it's structure.. A structure that is as far from traditional music as you can imagine...

Well you put on the head phones and you have a sonic experience..... You hear all this stuff... and I think its amazing.. It's sorta like being brought into a painting.. a painting that some how evolves.. that is somehow animate... That is somehow saying something.. but what?

Oh this is the interesting part, isn't it? You listen to something that's radicle in these ways and.. some of what is radicle is like.. just the choice the artist made.. I mean its not really a big thing.. maybe it was just something he did on a whim... but that's what's radicle... its that he actually decided to go with that whim.. a sort of whim no one in there right mind would go with.. but he's going with it.. and somehow in going with it we are going to discover something about something that we would never discover if we were hanging out with the sorta artist who wouldn't go with that whim..

This is maybe the heart of things. There's this one track I was listening to and you had this big.. some kind of bell like noise... and it was way the hell in the foreground.. and I'm listening to it thinking "why the hell is that bell that far in the foreground?" The bell is this big obvious thing, you know? I mean there's just nothing subtle about it.. And I believe it was just kind of like the same note striking for a while.. But then all of a sudden I being to realize that the bell is microtonal.. so it's pitch is actually varying by some tiny amount.. and then I realize that it's in space.. I mean you hear the reverbs and the delays.. And you realize that it's actually like this kind of Tibetan like meditation.. where we are to listen to the sound as it drifts to silence.. or at least till it drifts down below the threshold of the other instruments..

Now do you see how kind of radicle this is? I mean this is just a whim.. We are only thinking about a very short space of time in a particular musical production.. But what is exciting here is the sorta radicle structural ideas that are driving the plot.. And its like this.. there is a willingness to think in very unusual ways... to a really big extreme.. I mean if you think of the art of musical composition as having to do with organizing sound.. what you seem to be hearing in this music is a composer who's composing in a manner that is transcendent of language.. another words.. the roll that language plays in shaping our reality... making things "knowable." This is somehow music from beyond the knowable.. I mean the principles of its organization.. It's like they were made up on the spot.. having to do with a whim.. I mean the very conceptual framework of the composer... It's like a willingness to wrestle your self into situations you've never quite been in before.. maybe no one has... and it's like we are having an "original experience."

There is a certain kind of harmonic and melodic conception.. a certain way of thinking of orchestration.. a certain way of approaching the world of ambient music... but it's all so different... I mean you have this kind of modalism that might remind you of a Miles Davis... Where one instrument or thing is playing in one mode.. and another instrument in another.. and they come together to form this more elaborate tapestry.. but it's also a little more complex then that. If you have a microtonal conception... sometimes the notes are only there "in a probabilistic sense." Another words the pitch.. of instrument A... ok... it's playing in the mode of locrean.. which means dark as hell.. so in the key of C we are talking B, E, and F make the I, IV, and V... so it's playing into a diminished framework.. so I could, when playing in this mode.. play F Maj or F diminished.. and maybe bend the G to G to make it a mode of harmonic minor.. but even with all this crazyness... the microtonal framework is in part thinking along the lines of "ok, so this is what's going on inside of a not so conventional diatonic context" but.. "how do I want to be expressive in how I put the spin on the ball." This would be to get very technical.. but lets say you're playing B.. in this case B diminished.. which has the notes B, D, and F in it.. If you microntonally bend down the B.. so the B is somewhere between B and A you can take what would be the darkest chord of creation.. and make it a happy chord... and you're basically playing with that ambiguity.. your playing with putting spin on the ball... you're playing with a lot of different things... mean while all the other notes could be moving targets to.. So that its as if you have a modal diatonic conception that then gets microtonally abstracted out...

At this point, if you have no music theory in your background.. you might be getting a little lost.. and I apologize for that.. But basically I wanted to show how I was transmuting miles davis to a planet he had never been to. I mean we are still talking about modalism.... which means we've got a great improviser sorta framework... We have an amazing amount of flexibility... which has certain implications and... Well maybe we've gone down this rabbit whole long enough for the moment.

A few latter:

Ok, back to the rabbit hole:

So a framework that works well for improvisation.. but we aren't really improvising.. we are painting.... and we are painting with a computer.. which is to say we have a kind of pin point laser accuracy with which to create stuff.. So its as if your sonic sculpture.. your painting.. it is in someways an improvisation.. I mean you're just throwing things together....

Latter still:

Throwing things together might be a little miss leading.. It's expressive of a spirit of the process.. But it might be equally descriptive to liken it to building with legos.. Which is expressive of the structure of the work.. which is very complex... complex structurally. You have a kind of clean structural articulation.. which is where we find the interest. Modalism, with our microtonal abstraction, gives us a kind of transcendent quality.. it's a land where there's no such thing as a mistake.. there only "IS." A mistake is like a projection of an ideal.. when you "will something" and the outcome differs from the wills ideal.. In our case we look at the "IS" and say, "what is that" and improvise in relationship to the "IS." In this case we don't care what the "IS," is, it simply is.. In this way we are not exerting aesthetic judgement on the is, the is is basically God.. it is a sacred is.. It is our job to find the right attitude to the is.. This makes the organizational principles of our composing consistent with a kind of eastern philosophical perspective. It is in this way that I will sometime say my music works inside of a kind of "Jungian conceptual framework." Another words we are modeling psychological processes...

This is not to say we do not have will or do not seek to enforce our will on the process or on the result.. but will is not really king. Sure, we can get tyrannical if we like.. but then tyranny it's self becomes a theme and subject of the composition. This, I believe.. makes my music something like an answer to surrealism as well as the work of a John Cage..

To further complicate the subject.. there is the issue of psychoacoustics and the roll of the mix engineering and the sound synthesist. So far we have been talking, really, about notes.. The sound of a note.. the timber of it, the orchestration of the composition.. has something to do with what is playing that note, and how that note is played. To understand this we leave the subject of notes and enter into the realm of frequency space. Our construction with the lego, besides being about what notes are being played.. includes how we control the pan position, volume, effects, and what have you.. of what is being played.. Inside of a context where we are concerned with frequency space.

The first step in this process has to do with the selection of instruments.. samples, sampler programs, and synthesizer patches.... not to mention effects patches. This could involve programs that come with the digital instruments and effects in question.. programs created by other users of these tools.. or patches created by us, the creators of the composition. The question is "how do these sounds go together." Basically we want stuff that will go together into a well balanced mix.. we want interesting texture..

As we go through this process.. the "IS" becomes like a spirit in the composition that talks to us as if it were not something we had created.. And in the mix part of the production our job is to facilitate / wrestle with this spirit.

But I think its time to leave the rabbit whole... After all.. what does this have to do with my nightmare?

What we are talking about is my heaven... dreams of the soul.. a land where I dance with the Gods.. and even get to be one.. you don't have to understand all this stuff to understand or appreciate my music.. And of course this is like a whirl wind tour of things that goes by too fast to really get a full picture of what's going on. I find this kind of thing fascinating.. These crazed ideas are my inventions.. my dreams.. my heart and spirit. They are me trying to fly.. and I do fly.. but for all this.. I have no money.. for all this I am poor.. to pour so much of your soul... so much blood sweat and tears.. and not be anywhere in the world of the material.. in the world of the worldly.. to always be forced to perceive from the perspective the low.. That's the nightmare side..

It is in the quest for the material that we find me today.. It is here were we find the murk... where we try and push our selves forward but are unable.. were we eventually find a place where we think "well, maybe we should go back to listening to our soul.. to the music of the universe."

So it's here were we plug our guitar into the computer and start trying to work stuff out and try and figure out how the hell to make music that might impersonate "normal music." What is normal music? Normal music is something that is conceptualized in radically different ways then the way I go about things. But all that said.. I think there might be some hope for me to create something "normal."

The challenges are many.. For one thing it's a different sort of process.. One that I haven't explored in any great depth. My plan is not to entirely make "normal music" but to make music that on the one hand impersonates the normal.. and on the other hand is part of what I've been doing. What we want to do is create music that is more digestible.. more palatable.. more approachable... to a wider audience.

This doesn't mean selling out.. or it doesn't have to be... The term "normal" is, after all, in quotes!

I think what it basically means is you take a mover conventional musical structure.. It might not even be that conventional.. but it is something that is at least capable of being perceived inside a more conventional context. Perhaps its something you could put a label on like "metal." Metal has a certain vocabulary.. it is digested a certain way.. known as "rocking out." Being able to rock out to music does not mean the music has to have a particular structure..

Traditionally my approach to this is to think about how you digest the music: The perception of patterns. If you have a repeating main riff.. that we keep coming back to.. and a melodic pattern that has some consistency over the course of a song.. That can provide a basic framework that makes it easy to appreciate.. It could be a little bit like putting my music on training wheels. It might be entirely within the realm of the possible that you would have some of the microtonally abstracted modalism happening inside of this context... So that at first glance we here it as metal.. but upon repeated listening we might begin to perceive other things going on. Another words you start with a repeating riff that then goes through a certain amount of microtonal morphing over the duration of the song.. doing so in a way that makes sense in relationship to the song's content. Breaking out of conventional structure and into the stuff we normally see in my music... which can help to create a good deal of interest. I'd liken it to some of the music of the 60s and 70s.. like Pink Floyd or Hendrix.. where you have song's that work as songs.. but you also have a certain kind of sonic collage.. we listen to sound as sound.. that seems to add an "art" quality to the music.

The starting place for all this is to just sit with the guitar and kinda being working things out.. At a certain point in this process comes the time when you want to start to think about what the song is about.. to think about lyrics. Can we craft it to the point that it works? We don't have to exactly be able to sing the lyrics.. but we want our guitar's to be thoughtful for how they would interact with the vocals..

My guitar playing.. and how I think about harmony and melody.. is amazingly powerful in how it creates a kind of emotional tone to things. Speaking of emotional tone.. lets watch a little video to break this up a little bit... one that makes my hairs stand on end:



Ultimately where I want this music to operate is inside the world of podcasts. Generally what I hear in this world is stuff that ether isn't all that well produced.. or the lyrics are bad.. or the music is iffy.... So my feeling is that.. the bar is low enough that if I get these elements right.. I'm good.. and if I get the magic... then look out.

Next Day:

Let me try and talk about my situation here in terms of the business. Steve Jobs just announced some new iPods and what have you.. somewhere in here he noted that 30% of all music being released now is for digital down load only.. aka for internet distribution only. Hmm... how should I put all this.

If you are producing through a major record label.. or a more conventional sorta situation.. you have the issue of "the cut." There's however much money it cost to produce CD.. once that gets paid off you make about $1 per CD sold.. $2 if you're able to get a lot of leverage in here somewhere. If your put out the CD your self.. you get it all... So last time I checked.. for iTunes that works out to about $6. What's this mean? This means that if I'm able to sell 5,000 CDs a year.. that's $30,000 a year.. That's not rich.. but that's a living..

5,000 CDs sold per year is a lot of CDs for an independent musician... But for a major label.. where it costs around $1,000,000 to bring a product to market.. aka you the artist.. to build the brand on a national stage.. If you don't sell enough CDs to get you out of that $1,000,000 red.. you're dropped. And so this has a huge effect on what our modern culture looks like.

So I'm making this radicle kind of music.. One that I don't think any label would give me the time of day for.. And its a kind of music that I can't easily perform live.. so I can't really have a conventional tour.. And my music is so radicle that it just doesn't easily fit into any sorta box.. how do you label this stuff? It's so radicle that we really need a new name for it.. So it's radicle nature means it poses all sorts of marketing challenges.

So a few years back I went out to try and figure out an answer for the marketing / business challenges of my music.. Which lead me to studying a few different areas: 1 Guerilla stuff.. Marketing, Publicity, and Public Relations. Guerrilla basically means "for small business" or to put it another way "when you don't have a hell of a lot of money to make it happen." This is some pretty powerful stuff.. But then comes what I now call "Old School Web Strategy." Perhaps I should call it "Web 1.0 Strategy."

A Day or two latter:

This old school web strategy stuff is.... well I should say that how it compares to 2.0 web is more about mind set then technology... or maybe its the mentality of the technology developer.. All of this sorta thing said.. web 1.0 is not without value.. one could say it works.. another words in the world of web strategy the 1.0 is the "old time tested / proven stuff."

And then we run into what we could call "New Marketing" or "Marketing in the Social Media Space." So blogs, podcasts, social networking sites.. youtub, flickr... it's about, as Hillary Clinton says, "joining the conversation..." You could argue that this is to web 2.0 strategy part..

But the real power comes from the synthesis of all of this stuff. If you understand guerrilla publicity, marketing, and PR... you understand that you start local and move to global.. you start niche and move towards mass media.. as you get your snow ball going. Social media marketing is all about the niche and.. dare we say "the micro trend," which might be getting a little complicated for where we are at now.. but lets just say business is moving progressively towards the niche as we speak..

Underlying all this is the issue of media literacy.... In my case it's my education in the Studio of Interrelated Media at Mass Art... where you're comfortable working with all these media..

Latter that day:

This has become a long post.. How can I bring us through this fast?

To make a long story short.. the New Marking / Social Media Marketing stuff is custom made for the lone artist.. or the struggling artist.. or the artist seeking whatever vision.. it is also custom made for the artist who's seeking to do something that... conventionally wouldn't have a lot of commercial potential... This is true on a "structural level." The structure is maturing slowly.. we are still a little ahead of the curve as we speak of these things.. people are turning, slowly, to the blogs and podcasts and what have you.. to find out about new new music, new stuff.. for there information in general.. but if you were to take a survey where you tried to gage how many people knew what RSS is.. which is a fundamental basic part of social media.. you'd find the numbers to be very low.. Further there are various demographics that are taking to the social media scene faster then others.. as a result there isn't really a lot of "serious art" stuff going on out there.. and so people interested in "serious art stuff" are less likely to come out here.. Although this might be a wrong presumption on my part.

All of this said.. If I can get this project to actually work.. It would be like a first step in a radicle transformation of culture and society. With this is mind I started The Asymmetric Biz Cult Podcast... The idea being that this would be where I was working out all this stuff.. and this would be of huge value to other artists. In this project I enlisted the help of other artists.. well, Evan and Mark. But for one reason or another.. we haven't yet really gotten this project properly off the ground... And I'm left wondering if the current approach is even realistic for getting said ball off the ground.

From what I understand.. a successful podcast could have 10,000 listeners. 10,000 listeners is also a place where you can begin to think about monetization in the form of getting advertisers. This is a somewhat long story of the issues of podcast monetization.. which we are still in the early days of working out. My feeling has always been that if we build that kind of an audience.. and if I only need to sell 5,000 unites, or the equivalent, to eek out a basic living.. And because I think artists are the sort of people whom are most likely to respond to my music.. Well.. we'd be in a pretty good place.

The trouble is that to get to 10,000 listeners you really need to have a good show.. I mean it's ALL about having a good show... So far I would call the Asymmetric Biz Cult podcast a kind of experimental show... which is not without it's virtues.. but I think to really make it fly you really want to "know what your doing," or as one big name podcaster recently said "you can't just be a couple of chimps standing in front of a microphone." The only real way to get out of chimp status is to actually do your homework.. and.. well....

I had a recent conversation with a listener of the podcast.. who offered some critical feed back.. Which reinforced my feelings about what's not quite right with the podcast...

But all this aside... just putting this down for a moment.. I've had some new ideas... And let me just sorta lay this on you.

So lets say I create some music that is the sort of music that podcasters might be likely to play on there shows.. I have relationships with a few podcasters.. and I'm sure if I asked them to consider something I'd done that some of them would at least consider it.. And hopefully with that music comes a story.. So maybe they mention the story to.. And if I was really successful I could get that music to be listened to by a pretty sizable audience.. So this would be there first exposure to me. In addition to this.. there are niche music podcasts that are probably my target audience.. which would likely dig my work.. So here we have two groups that are getting exposed to my work.. a certain percentage of that might end up reading my blogs and listening to my podcasts.. (lets not consider this blog a real blog in this context)...

So at this stage, from a strategic / monetization strategy point of view, the Asymmetric Biz Cult podcast is in part about getting to know me.. the author of that music.. it's about engaging in the story of this artist who's trying to plot this radicle new path.. Another words there's a clear way that these different things all come together to make a larger whole..

There's a lot more to this then this..

Even latter that night:

Well I didn't want to post this any latter then tonight and its now nearing bed time so.. I don't think I've actually finished what I wanted to say but... hopefully this gives a somewhat complete picture of.. I suppose my nightmare? Seems like its a long enough entry that.. I bet only a few of you have made it the whole way through.

Before I go let me remind me of my two links.. virb.com/mattsearles for my music, and asymmetricbizcult.com for the podcast.

So I thought I'd end with this here BBC documentary.. or as much of it as I could find anyway.. that seems to add to the over all theme here.. though you may disagree on that point, lol... My long time readers will no doubt notice that it touches on subject I've been talking about for years:

..

I'm not sure I totally agree with there take on John Nash and Game Theory.. Might have been nice if they mentioned John von Neumann? For instance Nash's Equilibrium theory in part shows contributing to the needs of the group is in our self interest..





Isn't this fun?
Anybody wanna get married?



What happened to 5 and 6? I could only find 7
Well here's 7.

Currently watching:
Killer’s Kiss
Release date: 29 June, 1999