I posted this as a bulletin but I think it's good enough to keep posted for awhile. Watch out for these big "exposure" showcases! This is a long story but I promise it's pretty good:
In October of 2008 some of you may remember the bulletin I posted about the biggest pay-to-play show I’d ever heard of...The Rock Gone Wild festival. I got an email from Chaz T of the Iowa band GearDown concerning an email they’d received about paying huge amount of money to grab a stage on the festival, taking place starting Thursday through Sunday, August 20-23. The event was to be held at Freedom Park in Algona, IA. Chaz wasn’t buying it and wanted to know my opinion.
I’ll give you the original prices at the end of this bulletin but they ranged from an outrageous $4,000 spot (for a half hour at 11:45 on Stage One - obviously not the Big Stage) to the even more outrageous $10,000 slot (for the after-party). Of course their estimated value on the email was:
PRICELESS.
Needless to say, I told Chaz this was the biggest scam I’d ever heard of and any band that could afford even the “cheap seats” at the $4,000 amount could use that money to put out a CD or go on tour or pay rent on a practice space. The supposed “exposure” they were raving about wasn’t worth it.
But more than that, after checking it out, I had my doubts about the entire festival. It had a few red flags that I normally look for. This was an astronomical undertaking (50 bands in four days), in a small town in Iowa, run by people who didn’t seem to have experience ever running a festival of that magnitude, and who lived outside of the area. But the biggie...this was the FIRST Rock Gone Wild Fest and they claimed it would be huge. At the time they were sending out these feeler emails, the big national acts hadn’t been listed. There have been recent festivals that have gone sour ripping bands off, including Thunder of Gods in Texas and Rock Summit in Florida, and they all have these similarities.
I kept watching all the Rock Gone Wild promos and website and would check on them periodically. I had to admit, it looked like they were going to prove me wrong. It WAS huge!
Even though I still would have advised any local band to save that money for something that would actually benefit them, the line-up was pretty impressive:
Thursday, August 20: Saxon, Jackyl, Warrant, April Wine, Honeymoon Suite, Tyketto, Black ‘N Blue, Tigertailz, Ernie and the Automatics (featuring former Boston members Barry Goudreau and Sib Hashian), Sick of Sarah and Savior.
Friday, August 21: Puddle of Mudd, Saliva, Saigon Kick, Cherie Currie (of the Runaways), Powerman 5000, Marcy Playground, Rhino Bucket, Throw the Fight, Crazy Lixx, Ashamed and Attention.
Saturday, August 22: Twisted Sister, Skid Row, Lita Ford, Dokken, Great White, Kix, L.A. Guns (featuring Phil Lewis), Hardcore Superstar, Primal Fear, Dangerous Toys, Helix, Junkyard, Frankenstein 3000, Sex Department, Mighty Swine and Stallion.
Sunday, August 23: George Thorogood and the Destroyers, Candlebox, Sevendust, Saving Abel, Eve 6, Tantric, Armored Saint, Lizzy Borden, Dirty Looks, Lillian Axe, The Texas Hippie Coalition, Downtread and Stuck on Stupid.
Additional bands to be announced.
Wow...
And the website was massive with different tour package prices, camping arrangements, slick promo videos, message boards. Even the little town of Algona seemed pretty thrilled with the whole thing.
The most impressive package was the Platinum VIP package. Four days that included...
Seating in the first 10 rows the entire four days,
Full service bar with Martinis, High Balls, cocktails, spirits, shooters and more
Beer, beer, beer and more beer
Unlimited soft drinks and water
Unlimited food: buffet style breakfast, lunch, dinner and late night snacks
Air conditioned tent
a hologram lanyard, a limited edition illustrated festival poster, a limited edition festival T-shirt
AND access to THE PLATINUM LOUNGE, Sinners Lounge entertainment area. (“Where the drinks will be flowin’, girls will be dancin, bands will be hangin’, walls will be glowin’, jaws will be droppin’, and you’ll be smilin’)
Price is $565 per person.”
Okay, even if it is $565 per person, those figures just didn’t add up right. Four days makes it $141 per day. The regular priced tickets were $45 per day. So subtracting that, it’s $96 for some kind of lodging and all the food and liquor you can handle? I’ve been around the rock crowd long enough to know that some of those dudes can handle a hell of a lot of food and even more liquor. Plus, if you didn’t get your fill of alcohol for the day, just step into the Platinum Sinners Lounge where the “drinks will be flowing” (and the rockers will be puking). Factor in all the after party clean-up and I really feel that the RGW projected expense sheet needed adjusting.
Of course, besides the straight pay-to-play sites, they even decided to hold a pay-to-play battle of the bands. You pay $150 and battle through rounds of shows yadda yadda yadda (you know the drill) until you win the chance to play on the coveted Rock Gone Wild stage. That was run by
S & S Entertainment and the finale was held on August 2nd. The band Calous won and would be appearing on Friday at 2:10 on Stage 2.
So last weekend I just randomly took another look at the big Rock Gone Wild festival website to see how things were progressive.
GONE. Everything was gone, all the flashing bands names, all the details for tickets, all the campground info and this was in its place:
Press Release August 7, 2009 4:52 pm CST
Rock Gone Wild, an Iowa based LLC was informed by Diamond Jo Casino, LLC legal counsel on August 5, 2009, that “the event cannot take place anywhere on the licensed premises”.
Due to Diamond Jo Casino, LLC refusing to honor its obligation to provide the venue, we are unable to produce the event as planned. This matter has been referred to legal counsel.
All inquires should be addressed to:
Sporer & Flanagan, PC
Law Firm
Attn: Ted Sporer
WHAT'S LEFT OF THE OFFICIAL ROCK GONE WILD WEBSITE---------------------------
I knew it! I knew I was right! It had all the earmarks of falling to pieces and apparently that’s what it did. They tried to change the venue a few weeks ago and it fell like a house of cards after that. And as with the other festivals that have gone belly up, this one is taking the same form. All the people who had their names connected with this thing are pretty much scattering. Ever gone into a dark room full of cockroaches and turned on a light? It’s sort of like that. These people can’t get away from their crumbling event fast enough. Everyone is blaming everyone else, they are getting lawyers, they’ve deleted personal facebook and myspace accounts, they aren’t taking any calls, their email boxes are full. I predict it will be years until this one is all sorted out. Names associated with most with this mess are Nathalie Faghihi and Donnie Frizzle but really, who knows?
But the real losers are some unfortunate bands who didn’t follow the no pay-to-play rule. There’s a
band from Italy that paid $7,500! The stage they’d play on, the timeslot and set time progressively got worse. There’s another from Sweden, from New Jersey, from Cincinnati, and Kansas. They all paid thousands to get on the bill. Demetrius (Deme) Bermudez
who runs DNG Booking (see the big email enticement below) claims he’ll personally refund the money. I say he shouldn’t have taken that money in the first place. Pay-to-play is always a ripoff, but making bands pony up that kind of cash for one show is immoral. Oh yeah...he isn’t responsible either.
Besides these local bands being out, there are many others who’ve lost much. There’s all the high priced ticket purchasers who were expecting the “drinks to be flowing and the jaws to be dropping” who were out their hard earned money (okay, I’m sure their jaws really are dropping now!). There are businesses who would provide food and services, who already made commemorative T-shirts, and were depending on a ton of festival goers to help the local economy. There are national acts who now have a weekend gap in their tour schedules (prime times they could have played elsewhere). There is anybody who was dumb enough to invest in this thing, either time or money.
There’s a really good blog that was written by Allyson Crawford who does the “Bring Back Glam” blog.
She’s got seven parts to this so far, but I’m sure there will be more. Rock Gone Wild = Rock Gone.
Here’s the original email with prices:
Here are the time and pricing schedules below. One of the main things to look at is the advertising side of the package. Once you sign on, your band will be included in ALL WORLDWIDE ADVERTISING AND RADIO PROMOTIONS. All questions can be directed to me if needed.
Thank You
Demetrius (Deme)
DNG Booking
www. dngbooking. com
Stage 1 Time Slots:
$4,000 package:
# of slots available per day: 1 (one)
Set Length: 30 minutes
11:45am - 12:15pm
3, 4-day GA tickets for band to sell, giveaway for promotional proposes:
value = $225 per ticket plus fees = $780 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks the day;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day ), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forums
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 1 Time Slots:
$5,000 package:
# of slots available per day: 1 (One)
Set Length: 30 minutes
12:45pm - 01:15pm
3, 4-day GA tickets for band to sell, giveaway for promotional proposes:
value = $225 per ticket plus fees = $780 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band price + 1) = $1400
Advertising, via our press releases, website, and forum
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 1 Time Slots:
$6,000 package:
# of slots available per day: 1 (One)
Set Length: 30 minutes
01:45pm - 02:15pm
5, 4-day GA tickets for band to sell or give away for promotional proposes:
value = $225 per ticket plus fees = $1300 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forums
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 1 Time Slots:
$7,500 package:
# of slots available per day: 1 (One) (not available on Sunday)
Set Length: 60 minutes
02:45pm - 03:45pm
6, 4-day GA tickets for band to sell or give away for promotional proposes:
value = $225 per ticket plus fees = $1560 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forum
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 2 Time Slots:
$4,000 package:
# of slots available per day: 1 (one)
Set Length: 30 minutes
11:15am - 11:45am
12:15pm - 12:45pm
3, 4-day GA tickets for band to sell, giveaway for promotional proposes:
value = $225 per ticket plus fees = $780 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forums
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 2 Time Slots:
$5,000 package:
# of slots available per day: 2 ( Two)
Set Length: 30 minutes
01:15pm - 01:45pm
3, 4-day GA tickets for band to sell, giveaway for promotional proposes:
value = $225 per ticket plus fees = $780 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band price + 1) = $1400
Advertising, via our press releases, website, and forum
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 2 Time Slots:
$6,000 package:
# of slots available per day: 1 (One)
Set Length: 30 minutes
02:15pm - 02:45pm
5, 4-day GA tickets for band to sell or give away for promotional proposes:
value = $225 per ticket plus fees = $1300 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forums
Your name on all of our merchandise along with all national artists on the bill
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel , artist management and music industry professionals that are present at the festival.
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.
Stage 2 Time Slots:
(After Party 1am-2am)
$10,000 package:
# of slots available per day: 1 (One) (not available on Sunday )
Set Length: 60 minutes
8, 4-day GA tickets for band to sell, giveaway for promotional proposes:
value = $225 per ticket plus fees = $2080 value
Band members + 1 all access passes, for the day band is playing, which will allow access to backstage area for that day
Value = priceless
VIP pass for the day band is playing, which will give band access to VIP food tent for food, beer & drinks;
value = $60 per person = $300 (4 member band + 1)
General admission wristbands for band + 1 for all 5 days of the festival (including the pre-party day), which will allow bands access to festival grounds for the remainder of the festival, if the band chooses to hang out for all 5 days ;
Value = $ 70/ day/ person = $70 X 4 remaining days, X 5 (4 member band + 1) = $1400
Advertising, via our press releases, website, and forums
Your name on all of our merchandise along with all national artists on the bill.
Your photo, bio in our festival program
Your own bio/photo/ music page on rockgonewild. com
1 Free parking pass for the remainder of your stay.
Media tent schedule, where media may interview you at their own discretion
1 song on our festival Indie compilation CD, which will go out free to all of our ticket holders, sponsors, agents, media personnel, artist management and music industry professionals that are present at the festival.
Band Member only Access to the National Artist Sinner’s Lounge backstage
Extras add-ons you may choose to purchase with your promotional package:
- Extra band banner placement and advertisement on perimeter fencing, VIP food tent (based on quantity, location, availability)
Perimeter fencing advertisement: $600.
VIP foot tent interior: $600
(Band must provide Rock Gone Wild with the banners, Rock Gone wild not responsible for lost, damaged, stolen banners)
- Premier website banner placement (based banner size, placement, and duration: please inquire about prices if interested)
- Band merchandise sales through festival's official website prior to event (Festival takes 30% of gross merchandise sales, credit card and processing fees charged , will be deducted separately)
- Have our PR department Schedule interviews with various press and media outlets prior to event (i.e. Radio, Blogs, Magazines, and more) , Service Fee will vary depending on the publication, outlet, etc.
- Main Stage Jumbotron Ad rotation, Price TBD, based on number of rotations and main stage acts, please contact us for further inquiries.