Gender: Female
Status: Married
Age: 40
Sign: Taurus
State: Massachusetts
Country: US
Signup Date: 4/5/2007
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Sunday, December 27, 2009
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As I plan for 2010 and reflect on all that happened in 2009, I realize that there are several things I was tolerating in 2009 which will not be a part of my 2010.
You may choose to call this "adhering to boundaries" or "acknowledging and eliminating pet peeves", I simply refer to it as clearing space.
After all, if my energy isn't being ursurped by the things which take, rather than nourish, there's more space for those things which I want to attract.
Here's a partial list of those things (and people) which (who) won't be coming with me into the New Year (warning, this isn't for the faint-hearted):
* Vendors who don't meet the terms of our agreement (they've been fired)
* Clients who want everything and yet implement nothing (yes, I've let a few go)
* Biz owners who fail to recognize the importance of building relationships and being authentic (we can tell when you're being inauthentic, REALLY!)
* Companies who don't know the meaning of customer service or who retain employees who don't believe in it (I'm boycotting)
* Negative Nellies (I wish them well and would gleefully welcome them back into my life if they cold display some optimism)
* Voicemail messages with no contact info, no real message (just "call me") and no good time to return the call (do everyone a favor, leave a detailed message with your phone or email so we can actually get back to you)
* Ditto incoming faxes with no return contact info (DUH!)
* Sales letters which promise the world and don't even deliver a county (we're back to being authentic)
* "No shows" who schedule a call and don't call or reschedule (this one shows absolutely no respect for the person being called)
In case you're wondering, the above isn't negative...it's about respecting my time, energy and "self" -- after all, those things we tolerate have a way of taking over and affecting our creativity, ability to manifest and general well-being. And my family, and clients, deserve the best me I can give them.
Please leave me a comment below and let me know what you were tolerating in 2009 and how your 2010 will be different -- I'd love to hear from you! And remember, YOU control your environment -- no one else.
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Sunday, December 27, 2009
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Category: Blogging
Have you ever put up with things, tolerations as it were and then, finally, you have enough and refuse to deal with it anymore?
That's exactly where I am with the design of my email newsletter.
I just don't like it anymore.
And while a new one is currently being designed, I couldn't bring myself to send out even one more issue with the design I've been tolerating.
So. . .there's no standard ezine this week.
Instead, a few questions for you to ponder:
1. It's midnight and you're answering client emails. Is this a boundary issue or are you working on your terms?
2. You're in the office Monday through Friday, from 9am - 5pm, have you created a J O B for yourself or are you maintaining boundaries?
3. Are you working when you THINK you should or when you're most productive?
So what are you tolerating and, more importantly, what are you going to do about it?
I'd love to hear your thoughts on the above -- please comment below and let me know what you think.
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Saturday, December 26, 2009
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Category: Jobs, Work, Careers
Turn up your speakers and click PLAY to hear my audio newsletter! (If you don't see the audio play button, Click here to listen. . .) Have you heard the story about the cobbler whose children had no shoes? Or the auto mechanic whose cars desperately needed attention?
The same is true for business owners.
We're often SO caught up in caring for our clients and managing the day-to-day of our businesses, that we can neglect to give our business the same care we would a paying client.
After my recent private client retreat, I realized that while I certainly have written plans and goals for my business and systems in place so that things operate more efficient- and effectively, it's been a while since I've taken my business through the "break it down, build it up" process we went through.
And so I hired myself.
I stayed an extra day (always good to do this outside of your normal working environment and all it's built-in distractions) and took my business through the process we went through for my client.
The result?
A heck of a lot more clarity about what I want, what I don't want and how the different pieces of my business (Coach/Mentor Sandy, Team Sandy, Social Networking Done 4 You, information products, etc.) fit together -- for the long term.
Make It Real: My Request to You
Look at what you do for your clients. What are you known for?
For me, it's strategic marketing, how-to's, "getting the RIGHT things done at the right time", Done 4 You programs, etc. -- it's a whole list of things which boil down to "Business Optimization".
What is it for you? Take all the pieces and, when looked at as a whole, what do they equal?
Now look at YOUR business -- not your offerings, but your business as an entity.
Could it benefit from what you do? If so, it's time to hire yourself.
Take your business through your highest level program or service and treat it just as you would any paying client. After all, your business should have the nicest "shoes" or be the best running "vehicle" around, shouldn't it?
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Monday, December 14, 2009
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Category: Jobs, Work, Careers
.. .. Turn up your speakers and click PLAY to hear my audio newsletter! (If you don't see the audio play button, Click here to listen. . .) Have you heard the story about the cobbler whose children had no shoes? Or the auto mechanic whose cars desperately needed attention?
The same is true for business owners.
We're often SO caught up in caring for our clients and managing the day-to-day of our businesses, that we can neglect to give our business the same care we would a paying client.
After my recent private client retreat, I realized that while I certainly have written plans and goals for my business and systems in place so that things operate more efficient- and effectively, it's been a while since I've taken my business through the "break it down, build it up" process we went through.
And so I hired myself.
I stayed an extra day (always good to do this outside of your normal working environment and all it's built-in distractions) and took my business through the process we went through for my client.
The result?
A heck of a lot more clarity about what I want, what I don't want and how the different pieces of my business (Coach/Mentor Sandy, Team Sandy, Social Networking Done 4 You, information products, etc.) fit together -- for the long term.
Make It Real: My Request to You
Look at what you do for your clients. What are you known for?
For me, it's strategic marketing, how-to's, "getting the RIGHT things done at the right time", Done 4 You programs, etc. -- it's a whole list of things which boil down to "Business Optimization".
What is it for you? Take all the pieces and, when looked at as a whole, what do they equal?
Now look at YOUR business -- not your offerings, but your business as an entity.
Could it benefit from what you do? If so, it's time to hire yourself.
Take your business through your highest level program or service and treat it just as you would any paying client. After all, your business should have the nicest "shoes" or be the best running "vehicle" around, shouldn't it?
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Sunday, November 29, 2009
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Category: Jobs, Work, Careers
While internet marketers have online businesses, not all online businesses consider themselves internet marketers.
I was recently introduced as an "internet marketer" and was surprised at the immediate feeling of "oh no, not me" that welled up inside.
Before I ask whether you think of yourself as being an "internet marketer" or having an "online business", let me share the definitions as I see them:
An internet marketer appears to focus first and foremost on the money -- how much can he earn and how quickly? He tends to send lots of emails and is always promoting something, whether his product or an affiliate's.
To me, internet marketers include the people who are using funky testimonials, who promotethemselves as being of the highest integrity while being misleading during promotional launches, etc.
Not that all internet marketers use questionable techniques by any means, many are very up front about their strategies and charge thousands of dollars to teach them to others.
I was on a webinar last week and the person presenting said, to paraphrase: "I don't worry about bills or expenses, every time one comes in, I send an email promoting something and in comes the money."
There was nothing about quality or relatonships, it was all about milking his list.
I stayed on the webinar to see if I'd hear anything which would make me feel differently about him or his techniques, I'm sad to say I didn't and immediately unsubscribed afterwards.
An online business on the other hand is a business which maintains an online presence and uses internet technology to assist in the running of the business.
Online businesses are certainly "in it" to be successful and make a profit, but not at the expense of building good relationships and providing quality.
The online businesses I work with truly want to make an impact (and a profit) and help their clients, in whatever ways their gifts allow.
So in planning your business for the upcoming year, which are you focused on: being an internet marketer or building an online business?
I'd love to hear your thoughts in the Comments section below.
And if you're not sure what your 2010 is going to look like, I'd love to see you in my upcoming "From Your Vision Board to Reality: How to Create Your Best Year Ever" program. :-)
Remember, there are no absolutes -- there are internet marketers who are of the utmost integrity and online business owners who use questionable strategies to make a sale.
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Thursday, November 05, 2009
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Category: Jobs, Work, Careers
.. .. Turn up your speakers and click PLAY to hear my audio newsletter! (If you don't see the audio play button, Click here to listen. . .) Affiliate programs are meant to be a win for everyone involved:
* a win for the client who is given exposure to something she may not have known about otherwise
* a win for the affiliate who gets to share a great product or program with her readers and possibly earn a commission for doing so
* and, of course, a win for the product or program creator as they get more exposure, and potentially make more sales in both the long, and short, term.
So with so many “wins”, why are affiliate programs ticking people off and costing you both money AND your reputation?
1. Most affiliate programs require the affiliates to do way too much work by:
requiring they set up special pages on their sites, requiring they send out emails on certain days and tweets on others – usually when many other people are sending out the same email or tweet, requiring affiliates to do promotional calls – so several people are doing the same calls, and as a result of the above, actually cost the affiliate money to have all of the above done by their team.
2. Most affiliate programs don’t consider how they appear from “the outside”:
how it looks to your readers when they receive the same exact email, verbatim, from multiple people telling them “they’re special and only a few people are getting this incredible deal”, how it appears and feels to your affiliates when they’re emailed again and again to send something out, often with it interfering with their own marketing efforts (it can actually feel harassing), and as a result of everything above, how it feels to the affiliate who’s put so much into the program to not be paid for 60 or more days as is often the case.
Okay then, now that we’ve covered all the negative things about many of the affiliate programs out there today, let’s come back to how today’s article started. . .with the reason why you DO want to have a program: When done right, an affiliate program is a win for EVERYONE involved!Make It Real – My Request to YouFirst off, grab a sheet of paper and make 3 columns: Love, Like, Never Again. Now think of all the affiliate/joint venture partnerships you’ve been a part of (whether as the affiliate, the person being promoted to, or the affiliate program host) and what you loved, liked and disliked about each. Jot everything down in the appropriate column. Now take everything you wrote in the “Love” and “Like” column and build your own affiliate program. Use the best of what the shopping cart has to offer and then use your Team and your website pages to fill in the missing pieces. Not sure what to do and want some help with it all? Sign up for “A Shot of Sandy” today and I’ll share the backend of my affiliate program management with you.
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Wednesday, November 04, 2009
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Category: Jobs, Work, Careers
I received yet another sales pitch email from a very well-known marketer the other day and this one got me curious so I clicked over to the sales page and what a surprise to see that the first testimonial was from "John C" and John lives in my tiny town of Lakeville.
Intrigued, I called a friend in ....South Carolina.... and asked her to bring up the same link -- "John C" with the same exact testimonial also lives in the small town of ....Moncks Corner...., ....South Carolina.....
Seems John gets around...now just think, if you're an affiliate or partner promoting this service, what does it do to YOUR reputation to be promoting products with false testimonials?
Then there's the case of the marketer who claims authenticity and integrity up one wall and down the other and was only going to release "100" of a certain product during a specific launch.
After selling over 150, she thought it would be wrong not to let those who so wanted and needed the product to have it.
While I absolutely agree that it's great to provide a product to those who want and need it, then, if not sooner, would have been time to tell her readers that she's releasing another 100, 200, whatever number she felt was appropriate due to popular demand rather than keep saying "only 100 are available and there's X left"
It's certainly okay to change your mind. It's not okay to lie.
Sneaky marketing tricks like these, and many others like them, suck plain and simple.
And a 3rd example which, while certainly not sneaky, just doesn't feel good for some reason: The marketer who only sends ezines/newsletters out and only shares free information when promoting events.
Those ezines are frequent and usually full of good info since they want you to fall in love with them and sign up for their latest event/program/doohickey.
Enjoy and use the info! Signup for the program/event if it's the right thing for you. Just remember the pattern of sharing quality information that this person has shown you before they were promoting something.
When you come across cases like this, and you will, I strongly encourage you to share your feelings with the affiliate, business owner, or appropriate contact person and let them know that it's NOT okay and then, depending on circumstances, consider unsubscribing from the list and ridding yourself of the negative energy associated with such misleading schemes.
Note: Affiliates and joint venture partners...always remember to do your due diligence before agreeing to promote to your list -- you don't want to unknowingly participate in false marketing.
And one more note...while there are certainly business owners out there who are doing all of the above, and more, there are plenty of business owners who truly are authentic and full of integrity and want to make a positive dfference in the world. :-)
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Friday, October 23, 2009
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Category: Life
It all started by my shutting down earlier than usual yesterday and not going through my regular process of setting things up for the next day -- what am I doing, when am I doing it, how much time will it take, etc....
As Sasha (big lab/rotti mix) and I went for our "Mommy and Me" morning walk this morning (Sasha's MUCH less demanding than my shepherd or llasa apso and so I'm sure to get this focused time in with her), I was thinking about everything that I "had to do today":
*Grocery shopping after being gone for over 2 weeks (thank heavens for PeaPod!) * Finishing information page for new group program * Sending "CONGRATS" gifts to everyone who completed 30 Day Blogging Challenge (gifts just arrived from Amazon!) -- this is something I wanted to do myself given the great accomplishment * Planning menu (& get ingredients) for band's practice tomorrow night (something more than appetizers, but not as much as a dinner) * Creating affiliate materials for upcoming program launch * Complete and send "Online Essentials" info page to Team to get up on site * Hosting Nancy Marmolejo's Women of Impact Implementation call this afternoon
There are several more, but you get the idea...
And as a slight feeling of overwhelm started to creep in from the "had to do today", I tweaked the words a bit to "wanted to get done today" and instantly felt a sense of relief.
I wasn't "doing", I was "done'ing" -- these things were going to be completed and I WANTED to do them, I didn't HAVE to do them.
That shift in verbiage created a HUGE shift in how I felt about the day.
The next time you feel a little overwhelmed, check out which words you're using to describe what you're doing and see if you can't tweak them a bit.
MAKE it a great day! :-)
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Thursday, October 15, 2009
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Category: Jobs, Work, Careers
Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished toward your goals or, worse yet, wondering why nothing has been crossed off your “to do” list? It’s more than a little frustrating to say the least and can lead to a feeling of overwhelm.
Here are seven "implement today, let's get things moving" strategies guaranteed to increase your productivity!
1. Know that most “To-Do” lists are useless.
There, I’ve said it and those time management companies who insist we make lists and put pretty-colored “A”, “B”, and “C” identifiers after tasks will have to deal with it.
The reason why, quite simply, is that tasks have start times, but no end times. If you make just one change, do this: Put a start and an end time for everything you do and watch how much you get done knowing you've built in deadlines!
Personally, I've renamed my "To Do" list to my "Success Tasks" list and found that the name change along with the built-in deadlines keeps me focused on the outcomes rather than the tasks themselves.
2. The right “tools”.
You need to have a schedule – one where YOU purposefully script out those things that are your priorities for the day and you insure that nothing “bumps” them. I have a schedule for each day, week and year so if a client asks me to attend a call or visit his office, I know what I’m doing.
Your schedule should include those things that you need to do every day until you have built a routine around them. I write every day. Not some days, not most days, but every day and it was only by having it on my schedule that it got done. It’s now a routine that I rarely miss.
Another critical tool is what I affectionately call my “Chat Pad”. I have a steno notebook for each client/key person that I deal with and keep a list of what I need to discuss with them (and the resulting actions of that discussion) so I can group phone calls or send one summary email rather than several throughout the day.
3. Ask this question.
What is the most effective use of your time RIGHT .. NOW.. ?
For those rare times when you haven’t scheduled your time, ask yourself the above question and then follow through with working on the answer. You will dramatically increase the quality of the work you do.
4. Know your worth.
How much money do you want to make this year? If we assume that you work 8-hour workdays and you will earn $50,000 this year, then each hour is worth $25.61 and every minute is worth $0.427.
You intend on making $100,000 this year? Then double the above figures: every hour is worth $51.23 and every minute is worth $0.852.
So for every workday hour that you waste, you have lost $6,250 on a $50,000 income and $12,500 on a $100,000 income. Kind of puts things into perspective, doesn't it?
5. Delegate, don’t abdicate.
As an entrepreneur (or aspiring entrepreneur) who now knows the value of his time, you recognize that it is worthwhile to delegate those activities that you either aren’t good at or dislike.
While delegating is critical to the most optimal use of your time and energies, be sure not to abdicate responsibility for those items. Keep a running list of the tasks you’ve delegated and check in with that person (remind yourself using your “Chat Pad”) to insure things stay on schedule.
6. Post your goals.
Having your goals posted provides consistent motivation on why you are doing the things you are doing.
Want an extra kick in the pants? Post a picture of that new car, new home, or dream vacation. Seeing the reason you are working to meet your goals will provide your subconscious with extra motivation to get the job done.
7. Keep a success journal.
Success “journals” can be done several ways. You can simply keep a written record of all your successes or, you can follow Arnold Palmer’s method: he had a table wherein he inlaid his golf medals and, when he placed one medal in the table, he had a new hole grouted for the next, as-yet-to-be-won medal. Always looking ahead, always anticipating the next success.
In closing, remember this: time can not be replaced. You can replace money, you can replace clients or projects or your home. You can not replace time. Use it wisely.
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Tuesday, October 13, 2009
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Category: Blogging
CONGRATULATIONS to everyone who signed up for the 30 Day Blog Challenge!
It's tough to commit to doing something every day, especially when life interferes and things seem to conspire to take you off course.
Of those who officially registered, the following achieved their goal of blogging 30 times in 30 days:
Melissa McCreery, Too Much On Her Plate
Joan Celebi, Special Needs Parent Coach
Daphne Bousquet, Oh What Fun Events
Jennifer Miller, Jennifer V. Miller, Mastering the People Equation
Meredith Eisenberg, Tame the Internet Monster
Lily Iatridis, Boomerang Presentations
Vicky Voisin, The Paralegal Mentor
Tammy Redmon, The Coaches Coach and Tammy Redmon
Diane Stephenson, My Healthy Living
Lisa Montanaro, Decide to be Organized!
oh yeah...and me, www.FromTheDeskOfSandraMartini.com :-)
Please take a second or two to read over everyone's name and sites above -- notice the wide variety of industries. This shows that yes, YOU can blog for YOUR business!
Also, I read several of the posts from several of the members listed above and there's a lot of great info out there -- schedule some time to check it out.
Whether you made this list or not, CONGRATULATIONS to everyone who tried and posted more than usual.
And, for those of you who did make the list, keep an eye out for a special prize early next week (and in case you're wondering, YEP. . .I will be getting a prize too!). :-)
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