When we read about singer, songwriter Indiana Gregg's vision for Kerchoonz we simply had to look at the site. Let's face it - any site that can boast 'little purple people from a far off land who bring us idea's and solutions to the recent crisis to our industry' is definately worth a look!
Given that the overall portion of music that fans paid for fell 6% between 2006 and 2007 – and that young people's file sharing is increasing all the time – Kerchoonz.com business model is a social networking breath of fresh air.
The concept is innovative in that musicians are compensated for their work whilst fans can download for free. And it appears that this could even work for the much maligned record label, allowing label's to fully utilise the site on a package that is relevant to them and more importantly their artists.
The site is hugely interactive and laced with features. It has been constructed so that it simply cannot alienate any of the industry sector. And let's face it - everyone loves a win-win situation.
All we can say is hang onto those 'little purple people' Kerchoonz, they could soon be worth their weight in gold.
Check it out for yourself and let us know what you think www.kerchoonz.com