I've spent the last few weeks brainstorming on how to blog effectively. This if one of the two parts that I'm going to be talking about in this post and you're probably thinking that this is my excuse for not posting anything in those last few weeks and you're right. But in order to achieve the goals that I've set for this blog, I needed to have a brainstorm session.
But Before I get into talking, let me define what I feel blogging effectively is. Blogging effectively means that you've set a goal for blog whether it's a short-term or long-term goal and at each blog post you're making a step towards that goal. Blogging effectively also has a lot to do with knowing your audience and knowing your content. If you're just regurgitating press releases you may be falling short of being effective but once again it depends on what your blog and content are about. Responding to your blogs community and giving to it without taking away is also very important.
So what exactly am I trying to say with this? Well nothing just yet but watch the video so we can move on.

The first time I watched this talk by
Malcolm Gladwell at the 2008 AIGA Business Design Conference was from the
CJ blog. The first few minutes of the video pulled me in as Josh Liberson speaks of how Malcolm knows nothing of design. Malcolm then comes to the stage and starts speaking about Fleetwood Mac–I'd never heard of them at this point–and I started to wonder where he was going with the topic.
It's not until the second and third time watching the video that you'll start to soak in what Malcolm is really trying to say. So lets back up and reiterate his point but keep in mind that I'm going to let Malcolm do the speaking, as he knows a lot about that, and I'm going to stick to my brief overview and my design. The second part of what I'm talking about in this post is this:
Dedicate at least 10,000 hours to whatever it is you're looking to master.Only 10,000 hours? Well, yes. If you look at the time it takes to master something, it takes about 10,000 hours–that's roughly four hours a day for ten years. It's not to say that creativity and mastership of that profession can't be had overnight, but it most likely won't happen because creativity requires time.
He then goes to say that the choice of profession is not trivial–I agree. The example that Malcolm uses is that if you decide to be a teacher, being a great teacher is not something that simply happens. It is something that comes out of an investment of your time (10,000 hours) and the things you're a part of. You can't just walk in and become a teacher and be great at it, it simply doesn't work like that. The same goes for being a designer, photographer, or a profession in any other field.
So I've gone from blogging effectively to mastering creativity. They relate, but why do they relate? If I were to start off by talking about how to shoot photos effectively or design effectively, it would be the same relationship because I'm talking about trying to master something and/or effective at it. But lets let Malcolm do those odd but enlightened comparisons.
Here is the link to the
video again as well as a
transcript of it word-for-word so you can gather more information from his enlightening talk.